Put Yourself Out There

Real Estate Broker/Owner with Vic Steele, Broker CA BRE 01349863 CA BRE 01349863

Put Yourself Out There

I was invited to a backyard BBQ in Fullerton last month.  I had spent the morning working in my garage and I had years & years…and boxes & boxes of books for the library/study I had hoped to one day set up and call my own.  I realized that was an unlikely thing to happen now, especially with the rise in popularity of e-readers like my Amazon Kindle – which I love.  Over dinner, I spontaneously asked Mary if she knew who might appreciate all of the books.  Her first thought was a used book store owner with a heart foValet Real Estate Servicesr economically-challenged readers.  Then she turned to the woman sitting next to her and asked her if she knew who might appreciate the books.  The woman was ecstatic!

It turned out; she is a volunteer at the Long Beach Veteran’s Hospital.  The volunteers meet monthly and take books to the hospital.  She enthusiastically offered to take the entire load of books on the spot.

I laughed, shaking my head.  I had hundreds of books in my truck that I didn’t know what to do with and Mary had two options for me in less than a minute.  Mary said, “You just need to put yourself out there Vic!”

I was stunned.  I tried to maintain a poker face, but I was sitting there stunned.  When I started in real estate over ten years ago, Al Ricci told me I needed to put myself out there.  He was talking about leaving notepads on your doorstep, paying to have my picture on your shopping cart and it was even suggested that I pay a cartoonist to do a caricature of me to emblazon on postcards I would send to you every month.  You never got anything like that from me because it made me feel a little tingly – in an icky way – to consider doing that to the people I care about.  Al is a brilliant successful broker.  Mary had said the same thing to me, but it resounded differently because of our relationship.

Instead, I ask you to introduce me to the people you care about.  Everyone knows a Realtor, but only you know a full-time real estate professional.  I don’t have enough fingers on both hands to count the number of times I’ve gotten calls from old friends with horror stories about their real estate experience.  Each story had a similar theme; we were going to rely on you Vic but my mother-in-law insisted we use this Realtor she plays Bunco with.  I’ve never shared those horror stories with you, because I don’t want to throw friends under the bus.  Some of them are pretty awful though.  Absolutely appalling.

Two weeks ago, I got a call.  The gist of the call was that my long-time friend didn’t think I knew Corona that well so he had started working with another Realtor they knew socially.  He was completely fed up with her laziness and lack of communication.  He speculated that I might not know Corona that well, but he trusted me exclusively and wanted to rely on me.  Corona?  The area I do almost half of my business?  The area with pockets of Mello-Roos and areas of high-crime activity and great areas too?  That Corona?

It’s time to put myself out there.  I’m the full-time professional you know.  Just like your Vet or your Dentist; I’m your professional Realtor.  I’m asking you to introduce me to the people you care about.

Posted by

Valet Real Estate Services


A referral is sending someone you care about to someone you trust!

Vic Steele, Broker, CA DRE License No. 01349863
1250 N. Lakeview Avenue, Suite M, Anaheim, CA 92807



Comments (6)

Anna Banana Kruchten CRS, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ

Vic this is a great post!  Sometimes I think we all forget to 'put ourselves out there'.  And we need to do it over and over and over again....and again.  Finding the way that works for each of us is they key to success.  Maybe it's time for some 'get yourself out there letters' to our data base?  I bet there are agents that have forgotten to do so in along time.


Featured in BananaTude




Jul 12, 2013 05:54 AM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

I put myself out front every chance I get.  I don't push the issue, but most times there is the perfect opening to jump in.

Jul 12, 2013 09:43 AM
Ernie Steele
Berkshire Hathaway HomeServices Homesale Realty - Lebanon, PA
Call me, let's get started!!! 717-304-2912

Great post Vic...You know you're not doing it right when a friend or neighbor starts working with someone else because they forgot about you and what you do...I'm a big ecard user for almost all the holidays and it seems to work for me because 95% of my business is either repeat or referral...Enjoy your day!

Jul 12, 2013 08:25 PM
Mona Gersky
MoonDancer Realty, Dillsboro,NC - Sylva, NC
GRI,IMSD-Taking the mystery out of real estate.

Vic, maybe you can find a way to put yourself out there that doesn't make you feel icky but I know the feeling!

Jul 12, 2013 09:13 PM
Kathy Sheehan
Bay Equity, LLC 770-634-4021 - Atlanta, GA
Senior Loan Officer

Great advice Vic.  I have long believed that you need to make those connections.

Jul 13, 2013 11:06 AM
Vic Steele
Vic Steele, Broker CA BRE 01349863 - Anaheim Hills, CA

Thanks for the Bananatude Feature Anna!

That's an excellent post Ernie.  It's tough to keep a balance between putting yourself out there and not being a pain in the neck.

LOL - way to pick out my one icky word Mona.  Funny

Thanks for dropping in Kathy!

Jul 13, 2013 12:44 PM