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All I did was...turn a 1970's home into a must see for todays Buyer!

By
Home Stager with Toronto GTA, Alliston, Newmarket 416.928.2999

Home staging in Nobleton is always a sound investment. The homes were originally built on estate lots in the 70's and need updating to appeal to the Buyer of today.

This home at 94 Faris Avenue, Nobleton happened to have an updated kitchen and an awesome back yard that looked like a park but inside....well, that was where our simple and effective home staging suggestions came into play.

Sheri Bernhardt from Prudential Ronan Realty has been working with our company for a few years now and understands the importance of preparing a property for sale. 

All we did was suggest that the seller install a few new lights at a minimal investment, rent a few pieces of furniture and allow us to stage the property with current artwork, props and accessories.

Thank you to the seller for listening to their agent and taking the suggestions on board.

Clearly this home is now on a buyers must see list.. professional photography showcases the staging changes to perfection.

Sun Room before and after... we usually recommend to remove rugs however in this case it really grounds the space. We rented a chaise lounge and staged it as a special place to get away from it all with a view to the pool and the park like setting outdoors.

I know this would be my favourite space in the house if I was the buyer....

94 faris sun room    94 faris sun room

 

 

Family Room before and after.... all we did was remove the bamboo furniture and rent comfy furniture. Our artwork created just the right look of relaxing around the fireplacewith friends and family...

94 faris family room  94 faris family room

 

All we did in the kitchen was pack up the day to day items to show a spacious counter top. With the pool just out the door we wanted to showcase the ease with which a buyer could entertain their guests...

94 faris kitchen  94 faris kitchen

 

Living Room before and after.... all we did was rent furniture, removed the light fixture and create impact with artwork and accessories... simple and effective changes that show well to buyers.

94 faris living room

   94 faris living room

In the guest bedroom we had suggested to paint out the purple and remove the walllpaper border. As this was not in the sellers budget all we did was pull together a look that would compliment the room. We used an inflatable bed, artwork and accessories to create a simple room that showed fresh and welcoming.  The seller provided the white sheer curtains. We find that by introducing the white sheers it actually brightened the room.

94 faris purple room   94 faris purple room

We created value in the mind of the buyer whereas before the room showed as a storage room.

Investment, minimal.

Impact, priceless.

If you have a home for sale that could use the suggestions of a professional stager to attract a buyer call us to provide a room by room plan for your listing. 

Michelle Finnamore Interiors Ltd.

416.928.2999

Website    www.advantagestaging.ca

Blog         www.michellefinnamore.com

2013 RESA TOP TEN STAGER

 

 

Comments(37)

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Michelle Gibson
Hansen Real Estate Group Inc. - Wellington, FL
REALTOR

Michelle - I totally agree with Carla, great pictures showcasing the great staging is a big plus.

Jul 15, 2013 10:53 AM
Jimmy Faulkner
Florida. Homes Realty & Mortgage - Wantagh, NY
The Best Of St. Augustine

I am trying to get a home stager for a home I have listed. I know it works and you are another example that it is a great thing to do. Maybe the seller will want to stay now.

Jul 15, 2013 11:20 AM
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

You are just the type of stagger that many sellers need. Unfortunately, many sellers believe that it is going to be too expensive.  You have demonstrated that it can be very affordable and well worth the investment.  Nicely done!

Jul 15, 2013 11:44 AM
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

Hi Suzanne, I know it is a continuing task we have as stagers and agents to educate our sellers on this point. I keep stats for my agents or suggest that they do so when a seller asks if it "is worth it" , they can speak from their own stats not a national survey.  Works every time.

Hi Aaron, I work with many agents that include a home staging consultation as part of their marketing for the listing. It is just how they do business. When they get a referral, that seller already knows from whomever referred them that a home staging consultation is part of the process. 

Hi Sarah and Les, yes that storage room wasn't increasing the value of the home one bit. Now it says "move in ready".

HI Roger, thank you for taking the time to switch browsers. The before and afters are pretty dramatic and are used with the next seller to show them how much a difference a professional stager can make in the appearance of their home for sale. Pretty hard to argue with a picture, as they say they are worth a thousand words.  The best thing to do is to take pictures of your sellers home as it is now and show them to your seller. You should see how wide their eyes go when they "see" their home the way others see it.

Hi Ralph, they call me the go to girl, it is even on  my license plate. When you want a job done, I am the person they call to make it happen no matter what the budget is.  IF they have NO BUDGET AT ALL, I can still give them enough information so that they can get their house prepared for sale. I am part of an brokerage that has 300 agents. I am part of their marketing plan. My job is to get the house prepared for listing photos whether I do the work or the home owner does. Works like magic every time!

H Michelle, professional photos are the only way to go but I have to add that this particular photographer does an outstanding job of capturing the heart of a home. You may have to go through a few photographers to find the right one but when you do...they are worth their weight in gold. They actually get you more listings and more importantly ... the right buyers.

Hi Jimmy, if you search on AR under state or town you can find a professional home stager right here. You can see their work ahead of time.   I have only had one person decide not to sell after we staged their home for sale. They were going to list in spring and decided to stay for the summer to enjoy their "new home".. I can assure you that most people have their reasons for moving and they are moving no matter what.  I offer the same service at the new house so they know that I can do exactly the same thing there, no need to stay here. Hope that helps!

 

Jul 15, 2013 11:46 AM
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

Hi Joan, I think most people think it will be too expensive as most people have never had a home staged before. It is all new territory for them. I have different packages for sellers, there is always one that is right for a particular seller. Some stagers do not offer that type of service so best to interview several stagers to find the right one for a particular job. You don't have to use the same stager for each job, nor do you have to ask a professional stager to lower their fees. I always say there is a cup of tea for every one.   

I work in homes worth several million and  I work in homes where there is literally no budget at all. They all get staged for listing photos one way or another.  I wish you well finding the right stager here on AR.

Jul 15, 2013 12:07 PM
David Shamansky
US Mortgages - David Shamansky - Highlands Ranch, CO
Creative, Aggressive & 560 FICO - OK, Colorado Mtg

Agree that home looks good. Better than I anticipated it to.

you got mad skills girl!

Jul 15, 2013 02:51 PM
Fernando Herboso - Associate Broker MD, & VA
Maxus Realty Group of Samson Properties - Clarksburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

What a great illustration to your own work.  . and not just to staging. .you are very talented indeed

Jul 15, 2013 08:05 PM
Wayne Zuhl
Remax First Realty II - Cranford, NJ
The Last Name You'll Ever Need in Real Estate

Good morning Michelle - looks like magic to me :) What you did in that guest bedroom is nothing short of wizardry!

Jul 15, 2013 09:13 PM
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

HI David, it doesn't matter how many homes we stage we are always pleasantly surprized by the end result ourselves. Thank you for the kind words about our skills. It is a skill to be able to envision what a home can look like during a 2 hour walk through, selecting inventory in our head that we know is in stock and will suit the home.

Hi Fernando, thank you for stopping in, staging as many houses as we do we come across almost every type of house. We have even staged a nunnery!

HI Andrea, simple and elegant.... that is the look we are known for whether it is a condo or 1970's bungalow. Less is more as they say.

Hi Wayne and Jean, It's funny you say that we used wizardry... a  seller last week said we were like a fairy god mother dropping in with fairy dust and sprinkled it over her home and shazaam! it looks amazing a couple of hours later.

 

Jul 15, 2013 10:17 PM
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes

This looks awesome Michelle! Knowing what to remove and what to bring in is key and utilizing the services of a professional home stager even when the budget is tight is the first thing a home seller should do.

Jul 15, 2013 11:15 PM
Julia Maher
Nestings: Connecticut Home Staging and Model Homes - Fairfield, CT
Connecticut Home Stager

Sometimes it's all about priorities and working with what's there, right?  Better a pretty bedroom (even with the wallpaper border) than a storage room - that adds value.

Jul 16, 2013 01:14 AM
Francine Viola
Coldwell Banker Evergreen Olympic Realty, Olympia WA - Olympia, WA
REALTORĀ®, In Tune with your Real Estate Needs

I love before and after makeovers!  Great job!  And what a HUGE difference!

Jul 16, 2013 04:31 AM
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

Hi Karen, as I know you can attest to ... sellers need a focused plan to start preparing their home for sale. We want the seller to spend their limited budget where it will bring the most pay back. Some people are short on time... and that is where our advice can help as well.

Hi Julia,we are always pretty adamant about the wallpaper coming down but in this property it wasn't going to happen. So when you have lemons you make lemonade! I was at the broker open house today. The house showed really well and the agents gave their thumbs up on the presentation.

HI Francine, we bring value to the eye of the buyer in every property we stage. Better a bright spacious bedroom than storage room. It really did look much smaller with the just the rack in the room than when we put a queen size bed in the same room.

 

Jul 16, 2013 10:53 AM
Debra Landy
StageTwoSell LLC - Horseheads, NY
PA and NY Home Stager

Hey Michelle,

Do you have a rule of thumb for total investment in staging for sellers, like 1-3%?

What does it cost the sellers to rent furniture for say a LR,DR and BR?

Thanks so much

Deb

Jul 17, 2013 12:31 PM
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

Hi Debra, The rental fees for furniture would be different in every city as per demand. I know by reading here on AR there are many states that do not have rental companies available at all and that furniture stores are used for rentals.

In our area to rent furniture for the 3 rooms you have listed would be approximately $ 1065 - $1760 depending on the price point of home that you would require the furniture for.  We use different companies to supply the rental furniture depending on the price point of home.

Delivery, set up and pick up would be extra.

That is for the furniture only, all artwork, accessories, props, bedding, accent cushions, staging and destaging fees would be in addition to the rental furniture amount. 

Industry standards here suggest 1 - 1.5% of the list price would be a reasonable expectation to pay for staging fees. This property did not require any where near that figure to be staged. It was approximatley .4%

The return on investment for staging this home was definitely worth the investment to the seller and of course the marketing material looked outstanding compared to the original look of the home. By staging the property the home was allowed to be marketed to the target buyer who would be looking in this area for their next dream home.

Jul 17, 2013 09:45 PM
Kristin Hamilton CA REALTOR
Berkshire Hathaway California Realty - Beaumont, CA
(909) 557-6966- Specialize 55+ Communties Banning

Hi Suzanne,

The home looks great but the guest bedroom is the best change. People just pile things in a room and it becomes a junk pile. What a waste of a room for a utility shelf and cleaning supplies. The floors and kitchen are lovely so the furniture really made it shine.

Jul 18, 2013 01:50 PM
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

HI Kristin, we find that until we take pictures of the home in its current state that sellers really don't"see" what their home looks like to outsiders.  They really have a light bulb moment when we show them. Don't know why this works so well...but it does! We suggest all Realtors try this with their reluctant sellers when they will not agree to have a professional stager come out to give suggestions to prepare the home for listing photos.

Jul 19, 2013 05:30 AM
Linda D. Pufford
Stage with Divine Style - Home Staging - Novato, CA
ASPM, Marin/Sonoma Home Stager

Hi Michelle,

You really did an awesome job staging this home...  You created an attractive style that gave new energy to this home.  It will have no trouble selling now!

Sep 16, 2013 01:52 PM
Janelle Ancillotti
Seneca Home Staging - Syracuse, NY
HSR Certified Home Stager, Syracuse, NY

Michelle, what a great real-world example of what to expect from hiring a home stager. Taking a typical average looking home, and, with just a few modifications and no ridiculous renovations, making it look fantastic for buyers.

Jan 13, 2014 04:51 AM
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

Thank you Janelle, appreciate your comments on this topic. We try our best to keep the staging investment to a minimum for our clients. By using the home owners belongings as much as possible and renting some key pieces to update the look of the house we were able to assist in getting this home sold in a few days instead of the usual 9 months in the area.

Jan 14, 2014 02:20 AM