Negotiation-The Foundation of Representation

Real Estate Agent with Long and Foster Re Inc RS207329

Many times we go headfirst into trying to prove our skills as professionals doing CMA's, showing homes, etc.  However, the true test of an agent is how well or not well one negotiates the contract.  There are negotiating classes all the time and it is up to us to perfect this skill.  Good luck to all!

Original content by Sherri Melton

All of us as professional Realtors know the drill when showing homes, performing the CMA's and advising our clients about financing options. What I have learned in my years of representing clients is that the negotiation stage is the most challenging.

Our clients depend on our experience and skill in walking them through the negotiation of the contract. They are looking to us for guidance and advice. Making sure they feel we have their best interest in mind is the highest priority. 


What better way to show them they are dealing with a professional than to get them what they are wanting in the offer. Whether it be sellers or buyers, they want the best deal for the money. 

I love negotiating the contract because I love a challenge and I also love utilizing my skills as a professional to get the most for my clients. Sometimes I need to advise them they need to walk away from a contract because the other side is either not cooperative or I may see potential long term issues they don't want to deal with. I am always looking out for what's best for them and I want them to see that.

Do you have any stories about the negotiation phase you would like to share? Post them below!



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