Psychology of Wall Colors in a Home.

Real Estate Broker/Owner with DMK Real Estate Ct RE Broker 0789963

Psychology of Wall Colors in a Home.

Understanding the psychology of color might be more important to a Real Estate Agent than one would think.

There is a science to color psychology and it can help you choose paint colors that create the right mood for a room that will affecting those who enters. Paint color is so powerful that it can influence not just your state of mind, but your psychology as well.

Blue usually ranks at the top of favorite colors can actually slow the pulse rate, lower body temperature, and reduce appetite. As far as paint is concerned, the implications are obvious: blue is a terrific color choice for bedrooms, less so for dining rooms.

Green similar to blue creating a soothing, calming effect is also is the color of nature representing renewal, youth, and vigor. Because it is calming, green paint is a good color choice for bedrooms, and because it is the color of so many vegetables and other foods, it can work in dining rooms, too.

Red speaks energy and excitement, actually raising the blood pressure and making the heart beat a little faster. Because it is aligned with desire and passion, it’s a perfect paint color for dining rooms and adult bedrooms, but wrong for children’s rooms. Yet, ironically, pink – a very light tint of red – is one of the most calming colors, and is a fine choice for a baby’s room.

Yellow is a great interior paint color. Like sunshine, it imparts happiness, hope, and optimism. Studies have shown that the brain actually releases more serotonin when the eye takes in yellow which can result in positive psychological vibes. Yellow can even stir our creative juices, what better color to use in a master bath or dinette.

Orange is a happy color with little more attention-getting than yellow, orange has an energy and warmth about it but be careful with orange. Muddy shades are useful in many parts of the home, but vivid tones may appear raw and flamboyant. Orange is clearly not the color of calm, so it’s best to bypass it when painting a bedroom or any other area where you want to relax.

Purple is a tricky paint color wherever it’s used, but it’s the overwhelming favorite of adolescent girls. Reserve use of this paint color for your daughter’s room to create a win-win situation and purple’s proven ability to stimulate brain activity.

Black imparts elegance, formality, and sophistication to a paint color scheme. But don’t get carried away with it. Too much black can be morose and depressing.

White conveys peace, simplicity, spaciousness, and cleanliness. It can provide a crisp finish to almost any paint job by adding sharp contrast to the wall color. Used throughout a room on walls and woodwork, it can give the illusion that the space is bigger than its physical dimensions.


For more on paint colors visit the Paint Quality Institute Blog.



David Popoff is a certified “Green” Realtor in lower Fairfield County, Connecticut.

cell 203-228-0646




DMK Property Management llc is locally owned company serving lower Fairfield County, Connecticut.


Specializing in Residential Property Management that can custom tailor a program to fit the homeowners needs be it short term or long term from rental management to full estate management.

Posted by

David Popoff
Connecticut Licensed Real Estate Broker
Realtor® Green
Seller Representative Specialist
Accredited Buyer Representative


DMK Real Estate, Darien, CT.
Cell (203) 228-0646




DMK Realty, 06820 





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Sean Williams
AcklesWilliams of Semonin Realtors - Louisville, KY
Your Louisville Realtor

Very interesting post...its crazy how our mind and body unconsciously reacts to certain elements and colors in our environment. With paint being such a low-cost expense and such a difference maker in the way a buyer perceives a home, its amazing that everyone doesn't put a fresh, neutral color on the wall when they are trying to sell!

Jul 16, 2013 11:24 PM #27
Sally K. & David L. Hanson
Keller Williams 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce - Short Sale

I find Purple to be stimulating...ahhh my grape kitchen...very pale....orchid....for me...great...not selling now ....!

Jul 16, 2013 11:50 PM #28
Kate McQueen, REALTOR®
Realty ONE Group-Lone Star - Cypress, TX
Tailored service for your real estate needs!

Great post!  It's important to remember this if preparing the home for listing.  However, for me personally, FORGET THE WALLS I'M CHECKING MY CLOSET!

Jul 16, 2013 11:55 PM #29
Dagny Eason
Dagny's Real Estate - Wilton, CT
Fairfield County CT, CDPE Homes For Sale and Condo

Such fun to see all of those colors's effects  described...

Jul 17, 2013 12:03 AM #30
Rosie Moore
Serving Sugar Land, Richmond, Rosenberg, Missouri City - Sugar Land, TX
I agree that color creates different moods. Neutral colors are the way to go. Bold colors can be optically jarring and a distraction for buyers. When you use bright canary yellow, you want to use it sparingly. A nice little splash of it is enough to brighten the room. Great post!
Jul 17, 2013 12:10 AM #31
Bobi Bigelow, Advertising

Thank you for this post David, I found it very informative. I painted my Victorian house with; my dining room in red, and my bedroom in green and I did my home office in a very pale purple (prior to reading your post about the ability to stimulate the brain) so I got some of the rooms right ~ lol :)

Jul 17, 2013 12:18 AM #32
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

I agree that certain colors produce a certain mood.  I for one am not a 'blue person' & I've found that most people are not either.  Find a house done in entire shades of blue & most buyers just hate it OR they are left blah about it.

Jul 17, 2013 12:18 AM #33
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging that Sells Portland Homes"

Grays and browns are very appealing colors currently, and are also very popular, but not mentioned in your post.

Jul 17, 2013 12:57 AM #34
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

Great information, interesting comments too. However, does it really matter because that's why Home Depot, Lowe's and all the other paint stores are stocked with gallons of paint. Most new homeowner buyers usually paint first, don't they?

Jul 17, 2013 03:20 AM #35
David Popoff
DMK Real Estate - Darien, CT
Realtor®,SRS, Green ~ Fairfield County, Ct
Kimo in my opinion the better you present the house for sale the quicker you sell, colors that appeal to the masses will sell the home quicker and then you can paint the rooms any color you wish.
Jul 17, 2013 03:49 AM #36
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

I understand McDonald's uses orange in dinning areas because people tend to hurry more.

Jul 17, 2013 04:04 AM #37
Travis "the SOLD man" Parker; Associate Broker
Team Linda Simmons, Enterprise, AL 36330 - Enterprise, AL
email: / cell: 334-494-7846

My daughter wanted her bedroom to be black and bight green. Sorta opposites. The info here goes with an article that I read recently here about FRONT DOOR colors.

Jul 17, 2013 06:00 AM #38
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

David, I love the way your color coded your color paragraphs!

Jul 17, 2013 06:30 AM #39
Stacey Mayer - Everett, WA

Good post! Remember that any large area of strong, saturated color may become tiresome rather quickly, so choose to use strong, clear colors as accents, or focus areas. Plus, take into consideration any color blind members of your family, too. What can they see? What do they prefer? Show them samples, and let their preferences teach you about their favorite colors.

My two cents, from an artist and optician's viewpoint.

Jul 17, 2013 07:39 AM #40
Michael J. O'Connor
Diamond Ridge Realty - Corona, CA
Eastvale - 951-847-4883

And where does tan-taupe-brown fit in the equation?  This is a favorite of homeowners and house flippers as it's perceived as a universal color.  Perhaps they don't evoke anything?!?

Jul 17, 2013 07:44 AM #41
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

So - If a person wanted to lose weight, he or she should paint the kitchen and dining room blue - and maybe the living room as well. 

Jul 17, 2013 08:16 AM #42
David Popoff
DMK Real Estate - Darien, CT
Realtor®,SRS, Green ~ Fairfield County, Ct
There have been many questions about other colors, I only covered the basics, there is a link at the bottom of the article if you would like to dive deeper into the psychology of colors and how they inspire ones emotions, thank you and enjoy.
Jul 17, 2013 11:36 AM #43
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi David, very "colorful" post and thanks for illustrating their effect on mood in homes.

Jul 18, 2013 03:03 AM #44
Debra Gould
Staging Diva / Six Elements Inc. - Toronto, ON
The Staging Diva

Gray is very trendy right now, but I don't believe it's an effective choice for wall color when selling a home.

Unless the light is fantastic, and the right gray is chosen, the walls will tend to look white, but the overall effect will be dark and dingy.

Jul 18, 2013 10:09 AM #45
Andrea HoffDomin
Florida Dream Homes Realty - Fort Lauderdale, FL
- in Real Estate always on your side!

Great post. When we bought a home as an REO it was dull and sad looking on the inside. We painted the wall in different rooms in different shade of warm yellow in the direction to light orange like Mango and every day when the sun comes up we get an energetic boost from that sunlight and the wall colors. It does work.

Jul 20, 2013 11:06 PM #46
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David Popoff

Realtor®,SRS, Green ~ Fairfield County, Ct
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