Successful Social Media Marketing Takes Time (and Effort)
You bought the books, you took the classes, you learned what was necessary, but now you have to implement it. You have to get on ActiveRain and Twitter and Facebook and starting producing good, viable content that your readers, followers, and friends will like so that they can pass it on. However, there are things to know before starting the social media marketing campaign that could potentially boost your sales or crush you if done improperly.
Know Your Target Audience. How do you expect to produce good content if you don't know who you're writing for? It's one of the reasons why there is fragmented advertising, genres and different types of mortgages. My niche is the reverse mortgage program, so before I start, I need to know that my target audience is 62 years of age and older. That in itself is one big qualification. Senior homeowners go online early in the morning or late at night, forcing me to post and produce content at that time. If I don't know that then I'm posting at all hours of the day without achieving anything.
Don't force word of mouth. While I have stated before that it is a godsend, don't expect it to do everything for you. If no one knows about you from the beginning, then creating an online website and hoping people stumble upon you is not going to work. Social Media is an excellent tool but there needs to be contacts in place beforehand. It is your job to make sure that what your writing or posting is of value to potential clients. For example, you close a deal, that person's friend hears about it and they go on your website or search you online. Make sure your website is able to educate them, even if it's just preliminary information. Peak their interests and your efforts will be rewarded.
Engage in conversation. One of the best things on ActiveRain is that you can post comments. It gets others to your page and creates a strong foundation for future contacts. It's about reciprocity; if you aren't engaged with others, others can't be engaged with you. You never know what that one comment you posted three months ago can do for you. Put yourself out there and let others know you. Don't be rude though. Introduce valuable information to the conversation and don't simply take the opportunity to promote yourself.