The results of the two Saturday events would rank as an acceptable quarter for many Florida real estate agencies: 57 condominium sales in Naples and New Smyrna Beach for a total of over $12.5 million.
"The absolute auction event is the most reliable way to determine market value," said Soderstrom.
"We have access to strong investor and second home markets in Canada, Europe and the U.K. through our affiliation with Sotheby's International Realty, a strong reputation among Florida home buyers and a powerful Internet portal that accommodates real-time bidding," Soderstrom said.
"We have been successful in generating widespread public awareness of our auction events, and once those objectives are in place, an absolute auction takes on a life of its own," he said.
Soderstrom said the two absolute auctions drew a total of 357 bidders, including 74 participants who placed their bids on the Internet.
Stirling Sotheby's International Realty plans more auctions in February, March and April, Soderstrom added.
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