When I write home staging blogs showcasing the importance of professional staging, or showcasing before and after transformations, I often get comments about how much more agents enjoy showing properties that are professionally staged. So my questions is, could it be good for your marketing to let other customers and agents know about it?
Should a Realtor advertise the staging?
There are a couple of ways that a Realtor could advertise that their listing has been professionally staged. One of them is a sign rider that could be attached to the sign in the yard, letting everyone who sees the yard sign know. The second is to include something like "Professionally staged by Chicagoland Home Staging" in the agent notes.
Putting a 'Professionally Staged' rider on the yard sign
Most new home buyers seem to spend a lot more time on HGTV. Today, most of them also know what home staging is. It's all over the shows, whether they are looking at a show about home flipping, income properties, million dollar real estate, or selling in LA. If they are selling a home on TV, it's probably getting staged. When buyers see the sign rider in the yard, they may get a little more excited, even if it is just subconsciously because they feel like they are part of something they only see on TV. This may give a little extra emotional boost to this property choice. Then, of course, when they see it, and it looks great, you have a winning combination.
You may also get more drive by lookers who are curious to see what the home looks like inside. If you have a mobile site listed on your sign, this could provide additional mobile traffic, and possibly lead to more showings.
Adding 'Professionally staged by Chicagoland Home Staging' in the agent notes
If the home seller doesn't want their neighbors to know that the home has been professionally staged then adding these few words in the agent's notes may be a good option. By adding them to the agent notes in the listing you'll help other agents understand that this home will show well. If they are familiar with our staging company and the reputation we have for producing quality end results, they may give this listing a little extra nudge toward setting up a showing.
Ultimately the seller has paid for a service that is there to help their home to be showcased and marketed to it's best possible light. My question is, "Could we be missing a piece of the equation?" When buyers get excited to see professionally staged homes, and other agents like showing them, shouldn't agents who are already using stagers be adding this as part of their marketing?
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