Forced to use to use Google+. Here we go again.

Services for Real Estate Pros with Virtual Pictures Corp. (VPiX)

Did your page one rank on Google drop a little bit over the past few days?  

If your site dropped down one position or five slots or more this week... my bet is you're like a boatload of other brokers and agents simply ignoring Google+ -- Googke's answer to awhat they think a social media platform should be.

Google's PandaOn July 18th, Google tweaked the PANDA bear and sent it out crawling the Internet with an improved algorithm and with this update, came more bad news we need to be prepared for.

Matt Cutts at Google said that rolling PANDA updates (I call them spanking black outs) will be taking place every month.

For ten days each month -- PANDA will be roaming the Internet finding Websites and tweaking their ranking up or down based in part on this new tweak.

If your site doesn't measure up to the algorithmic tweak -- your website gets "spanked," and they drop you a few positions, or a few pages down the ladder.

If you already enjoy a nicely ranked web page right now on Google's first page search and you have 40+ circles and a few hundred connections -- my Spidey Sense is telling me you're probably safe.

For the rest of the agent and broker websites that have never set up a Google+ account or have ignored it for a few months... this is "WRITING on the wall," to get this fixed and pronto.

Suffice it to say, Google doesn't make any money from you enjoying a naturally ranked, page one website when people go hunting for a real estate agent or a home in your town. That process helps drive the machine with dead Presidents to pay for the two or three positions on the top of Google and the 8 or so ad slots on the right column. The freebies on the LEFT is what drives the revenue on the RIGHT side ad words slots.

There's no argument that Google is turning into the world's Website police force by punishing those that might have bought 5,000 EDU back links from for $5 dollars. As I like to tell all my REALTORs I coach:  There isn't a cheap or inexpensive short cut to getting naturally ranked on Google's page one today. If there was, I'd have found it by now. 


STEP ONE: Go to Google and either (a) Join the Google+ social platform. 

STEP TWO: Make sure you add your personal photo and a bio about you NOT THE COMPANT or brokerage you work for. It has to be PERSONAL not business.

STEP THREE: Go to your website or blog and create your biography profile. Every time you write a blog or story, you will LINK a tiny piece of HTML CODE called the REL=AUTHOR tag.  

When you do this, you get to enjoy instant (like same day or next day instant visibility) like this example below:


DO THIS: GOOGLE " where to live in park cities " without the quotes.

You might see this search result from my screen shot below:

Panda Proof SEO 


NOTE: She has 85+ Google circles. Which means she's been a "busy beaver," at building her social network up by connecting with people on her Google+ account.

When Julie POSTS an article, she copies her REL AUTHOR tag into the post ans VIOLA!  -- she lands herself a page one rank for her article. 

The process is not difficult to learn and I'll explain how to do this, step-by-step in a Marketing Sherpa report for $395.  That will be the price if you buy it from them later this fall.  

Any ActiveRain agent or broker will get the same report for $149 if you contact me directly. This includes a phone call coaching session with me or Stephanie (my Co-pilot on this one).  

The report will be published in August and includes a phone call review so I can show what to do and how to create Google friendly posts like these using the REL Author tag.



Posted by

Bart Wilson | CIO
Virtual Pictures Corp (VPiX®)  
iPhone: (719) 645-9940  |  Skype:  vpix360 


Re-Blogged 4 times:

Re-Blogged By Re-Blogged At
  1. Debbie Gartner 07/21/2013 02:09 AM
  2. Sussie Sutton 07/21/2013 04:36 AM
  3. Praful Thakkar 07/28/2013 02:49 PM
  4. Winston Heverly 09/22/2013 01:18 AM
Real Estate Sales and Marketing
Blogging & SEO
Rainmaking - Internet Marketing Strategies
Getting Visible on Google. How To's
social media
page one ranking

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Christi Farrington
Dagny's Real Estate - Wilton, CT
~ Your representative in Fairfield County, CT

Thank you, Bart.  I've been lagging behind on Google+ ..... Okay, I'll start working on it.  

Jul 23, 2013 12:03 PM #18
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

I am on Google plus.  I am probably not using it as well as I should.  I will get it updated.

Jul 24, 2013 03:08 AM #19
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

We agree Bart.  We are on Google + and like it a lot more than FB, but still have a lot to learn about it.

Jul 25, 2013 06:03 AM #20
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Bart, thanks for the reminder that Google+ is not something to ignore. Got to get back over there daily.

Jul 26, 2013 02:16 PM #21
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Jul 27, 2013 01:04 PM #22
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

I am on G+ everyday and encourage others to do the same.  In addition to being able to get G+ posts ranked we have an incredible ability to easily reach out and interact with locals who are also using G+ (and are easy to find).  If you want more business you need to be utilizing G+ in your marketing model (IMO).

Jul 27, 2013 10:02 PM #23
Kathy Sheehan
Bay Equity, LLC 770-634-4021 - Atlanta, GA
Senior Loan Officer

Okay, you have now convinced me to get on this.

Jul 27, 2013 11:15 PM #24
Janis Borgueta
Key Properties of the Hudson Valley - Newburgh, NY
LIC RE Salesperson

Absolute necessity to be using G+ in marketing. I am moderating a community and have found that since posting and interacting that  my blog posts are found more and more often. Content is the key and being a part of Google+ is super important. Make it a point to visit.

Jul 27, 2013 11:40 PM #25
Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

I guess it's time to work on my circles Bart. Thanks for the Panda update.

Jul 27, 2013 11:57 PM #26
Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

Another reason to use anything Google has. .like gmail and how easy to add people on your circles and start conversations. .

great post and I hope they knock off some of my competition. .:) 

Jul 27, 2013 11:59 PM #27
Cheryl Ritchie
RE/MAX Leading Edge - Huntingtown, MD
Southern Maryland 301-980-7566
Well, that is certainly interesting. I will need to improve my Google Plus interaction.
Jul 28, 2013 01:26 AM #28
Brien Berard
Remax Professionals Laurel MD - Laurel, MD
Maryland Real Estate Agents - Laurel Real Estate

I guess I am going to have to look at G+.  I have been pretty much ignoring it up to now.  Not convinced, but maybe worth putting some time into it.

Jul 28, 2013 01:45 AM #29
Dwight Puntigan
DRP Realty, LLC - Saint Peters, MO
Dwight Puntigan

All my postings on google+ are private, so I suppose I will have to copy and paste them to get them public.

Jul 28, 2013 01:59 AM #30
Gary Frimann, CRS, GRI
Eagle Ridge Realty / Signature Homes & Estates - Gilroy, CA
REALTOR and Broker

Thanks for the info on this.  I am slowly easing into Google+.  Need to jump into it-- both feet first

Jul 28, 2013 03:00 AM #31
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Thanks for the scoop on Google+, Bart.  I need this as nudge to get on the technology bandwagon.

Jul 29, 2013 10:24 AM #32
Paddy Deighan JD PhD - Vail, CO
Paddy Deighan J.D. Ph.D

great blog...I bookmarked it for future reference since it is a valuable resource...good to know what is going on in Google-ville

Jul 30, 2013 08:02 PM #33
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

As always, there is no constant except change. Guess there is no avoiding Google+, so I better jump on the bandwagon as soon as possible.

Aug 29, 2013 03:03 PM #34
John J. Woods
Big Dog Press, LLC - Winder, GA
Going where no man has gone before - wouldn't you?


   'He who has the gold (or, in this case, the 'Google juice') rules...


Sep 02, 2013 04:23 AM #35
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.

Just wish there was a better and easier way to get this done

Jul 31, 2014 02:45 PM #36

Blowing smoke dude! First of all the search you suggest does not deliver and results for that Realtor on page one of results. Second, the search "where to live in park cities" or more probable, "where to live in park city" has very low relevancy for a realtor when trying to market to prospects.

Aug 18, 2015 04:34 AM #37
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