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5 Ways To Use QR Codes To Sell More Real Estate
Quick Response Codes–QR Codes, for short–are showing up everywhere these days. Similar to barcodes, they're captured by smartphones so consumers no longer have to memorize long web addresses. QR Codes can be placed on any piece of advertising and can deliver more detailed information via a prospect's smartphone, increasing your contact and the likelihood of a sale. Create your QR Codes first with Goo.gl (shorten your URL, then click "Details" and copy the QR image generated), and then try a few of these placement ideas:
Lawn Signs. Keep your prospects from hunting around on the web and potentially landing on another agent's site (not to mention as a backup when the neighbors swipe all your listing flyers).
Business Cards. But don't just regurgitate the information already on your card. Link to a YouTube video thanking people for taking your card; introduce yourself and offer a free report, connect via social media, or meet for a free consultation. Use a form to capture their email address and then stay in touch with a lead follow-up marketing campaign.
Direct Mail. Another great place to link to a video! Create a monthly housing market analysis series on YouTube then send out postcards with the QR Code. Do this each month and you'll soon be swimming in leads.
Flyers. Anything that won't fit on a flyer can be linked to the web–more photos, more details, even a video tour of the home. Make sure you tell them what it is and why it will be valuable.
Car Signs. Take the next step in communicating with your prospects by letting them know you're tech savvy enough to handle their real estate needs. Add a QR Code and link to something cool and different.
KEY TIP: Make sure your landing pages are mobile optimized! Try these to start: Vyoo.it creates mobile-friendly pages for property listings and, as mentioned above, YouTube lets you post video messages of anything you want to say–perfect for viewing on smartphones!
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Business Boosters Realtor: 5 Ways To Use QR Codes