TELL ME A STORY ....A Story About Real Estate and Local Information…

By
Real Estate Agent with Douglas Elliman Real Estate 30HA0800896
https://activerain.com/droplet/59vc

 

TELL ME A STORY ....A Story About Real Estate and Local Information…PICTURE PERFECT OCEAN FRONT

 Note: This is part of a series of posts about the importance of blogging to real estate agents and brokers--starting it, keeping it going and doing it with continuity. We are in the middle of a major shift in real estate brokerage; I feel as professionals we have an opportunity to lay claim to what we thought we had but we don't--our local real estate market. Trulia and Zillow and the like have taken the most valuable thing we have: Our listings and our content! Now we can reclaim them by becoming the informed as well as the informer in our niche areas! The buying and selling public NEEDS our local knowledge in order to make informed decisions! The Syndicates, the Trulia and Zillow’s of the world don’t have local knowledge....They don't live here!

 

Seven years ago, I decided to start blogging---Barely knowing what Blogging meant, I jumped into it with both feet and started telling stories about where I live. I found that local history about Southampton was rich and available to those who cared to seek out and to study the details of this, the earliest English settlement on Long Island. I wrote about local families and local historical spots, little known to those outside the area.

 

Using a Cornell University Library book written by George Rogers Howell, a family member of one of the earliest Grassy wetlands protected as a wildlife refugelocal families, I did research on life the way it was in the 1600’s through the 1800’s. I discovered that life in these hamlets and towns that make up what we know today as the Hamptons was a real representation of the first American farms on the rich and fertile land here at the end of Long Island. It began a way of life that did not take root in the Midwest and other parts of the USA until almost a hundred years later!

 

I used photos of houses, the beaches, the tributaries of the Great Peconic Bay, SouthamptonVillage and surrounding areas and I used the "tales" and “lore” of the first families for local interest stories. This included talking about “What It Was Before It Is What It Is” as in the former McCarthy’s which is now the Southampton Brewery…..or the current Southampton Town Marina with its large restaurant building, once known as “Conscience Point Dinner Club” and the place where the 1998 Lizzie Grubman scandal happened. A local tragedy where she ran down 9 people as she left the night club drunk, was the talk of the day. That story made our revered “Conscience Point” a place of scandal rather than its proper historical identity as a place where the earliest colonists stepped foot on this land known as Long Island. 

Appropriate to the name, the very first settlement called "Olde Towne" is found today in Southampton Village where 5 roads meet: Old Town Road, Wyandanch Lane, Toylsome Lane, Old Town Crossing and Wickapogue Road all converge right at the same spot that the first settlers lived. There, on a slight rise or small hill in the roadside is a sign A typical style of Village house, reminicent of the 18th and 19th century housesembedded on a large rock. The sign gives the information about the homes or dugouts that were built there on that hill for these pioneers. Some had underground huts with sod roofs; some were literally carved out of the slight hillside with the grass as the insulation in the summer and the solid ground as the bulwark to the winter’s cold.

As I was writing these vignettes, little did I know that what I was doing was beginning a story line; a story line about where I live and what I love to do here...a story line that I have kept going now for several years.

It has been my intention to make the colorful and highly regarded local landscapes, seascapes and the fascinating word of mouth stories that have survived these many years, come alive again and bring a focus on the real beauty and treasure of this place called Southampton. 

 After writing a story about Post Lane here in Southampton Village and it's  history, I was astounded when I got an email from the descendant of one of the founders of Southampton, New York! He found my blog online and contacted me to correct some of the history of his family.

 

An early summer cottage now renovated and up to dateRichard Post is a Great Grandson of the founder of Southampton Village, eight times removed! He and I connected via email and since he lives in the UK and may never ever get here to see the place his ancestor founded, it was gratifying to communicate with him! He found me when he did a Google search of Southampton Village and found a post I had written about Post Lane, a little known and historical street right here in the heart of Southampton Village. Named after Richard Post’s ancestral family, the street is less than 1/4 of mile long and was the original driveway to the Post family farm. The farm consisted of the greater part of what we now know as Southampton Village. It covered the entire East side of the Village proper and also of what is now known as the Old Town and the Little Plains area.   

Richard Post carries the same name as the man who owned most of Southampton Village in the 17th century. The first Richard Post was one of the first settlers here in 1640's and the King of England had bestowed upon him the greater piece of land that now lies in the central part of the Village, from the Railroad station (Long before it was built, of course) all the way South to the Atlantic Ocean.

The resulting leads that I have gotten from that one blog post is astounding! Not only did I get great leads, Post Lane has become the "hottest" street in Southampton Village. There have been 6 home sales on the street, each one selling for more than the last one. It is now established as a favorite street for young and extended families and is the place A waterfront in North Seawhere new houses have captured record prices.

What a story to tell...and it goes on, because as long as there is another story to tell about this area, I will tell it! The idea of blogging has made me realize the importance of what I know about the area where I sell real estate. My competitors are not as lucky as I am to have discovered the power of blogging--not only that, it is something I love to do and it is easier than many of the other things I must do in this business.

Blogging humanizes the real estate professional; it humanizes us better than any other form of marketing and we need that! 

 

 

 

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Rainmaker
908,388
Pamela Seley
West Coast Realty Division - Murrieta, CA
Residential Real Estate Agent serving SW RivCo CA

Paula you are one of the best bloggers when it comes to local area history. Your love for history and Southamption shines through in your posts. None can compare. 

Aug 24, 2013 04:49 AM #33
Rainmaker
453,335
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...The Most Informed Agent In The Hamptons!

Kelly: Then stay tuned because I am writing a post about the humanizing factor of blogging---the one thing we as real estate agents can use! There will be some really good ides in that post. Good luck with your local blogging too.

Pamela: Why, thank you so much! I do enjoy doing it so that must come through to the public...

Aug 24, 2013 05:10 AM #34
Rainmaker
503,502
Brian Sharkey
SharkeyRE LLC - Port St Lucie, FL
SharkeyRE - #SouthFloridaBroker

Paula, I came by for the story, and was so pleased I wanted to read more, so I subscribed.

Aug 24, 2013 05:45 AM #35
Rainmaker
453,335
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...The Most Informed Agent In The Hamptons!

Brian: Thank you so much. I hope to be posting another local post in the next day or so, so stay tuned!

Aug 24, 2013 06:10 AM #36
Rainmaker
272,499
Susan Jacobsen
The Alliance Group Realty - Hilton Head Island, SC
20 Years Providing WOW Real Estate Service

Paula - what a great idea and so well carried out! I realize that people can get this information at a library, but the way that you have woven the personal touch of meeting the people and tying their ancestors, really makes it feel alive - and just the place that someone would want to live. Thanks!

Aug 24, 2013 08:28 AM #37
Rainer
405,292
Brad MacKenzie
Brad MacKenzie - Duxbury, MA
Turning Houses into Homes on the South Shore

That's just fantastic!  Great story.

Aug 24, 2013 08:49 AM #38
Rainer
237,463
Jay & Michelle Lieberman
Keller Williams World Class - Agoura Hills, CA
Creating Calm in the Buying and Selling Chaos

Isn't it funny how a post like yours that drummed up so much action and leads may have been one that was just a rant about your area.  I had the same thing happen about a rant of mine about my immediate farm area talking about history etc.  I still get a lot of hits on it and comments from clients.  Wish I had a 1,000 of those posts!

Aug 24, 2013 09:28 AM #39
Rainmaker
603,292
Bill Reddington
Re/max Southern Realty - Destin, FL
Destin Florida Real Estate

The Destin Log has been running a series about the founding families of Destin. Interesting to read some of the journals written especially by the children. Different world today.

Aug 24, 2013 10:31 AM #40
Rainer
12,638
Liz McGinley
Florida Indeed Real Estate, Inc - Merritt Island, FL
Service with Integrity Indeed!

I stand amazed at your blogging ability. I can't imagine the research time you have invested, although with your many hits and sales picking up, it has been worth it for you. A very inspiring post for us. Thank you.

Aug 24, 2013 11:02 AM #41
Rainmaker
453,335
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...The Most Informed Agent In The Hamptons!

Susan: You are so kind---I did know that when I was first living here in Southampton I was looking at homes--this was in the late 80's and I never forgot the person who I worked with--she was so informative and that made me want to live here--not only that it made me want to recommend her to others and I bought another house from her and then another house later on....This is what I am talking about!

Brad: Glad you enjoyed it! Now you can go do the same thing about your area! :)

Jay and Michelle: This was a sort of a rant--I am so sick and tired of people talking about the celebrity aspect of the Hamptons---as if that is the important thing about living here! ...and yes, we know that the posts that get the most attention are the ones written with the passion that is fresh from the heart---you just can't beat  fresh!!

 

 

 

 

 

 

Aug 24, 2013 11:04 AM #42
Rainmaker
453,335
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...The Most Informed Agent In The Hamptons!

Bill: Isn't that something? How much of a treasure is that?...from the mouths of babes! I have to search to see what there is here at the museum from the chidren of the area back in the 16-1700's! Thanks for the idea!

Liz: ...Funny thing is I don't feel like I have spent a lot of time doing it---it's like I see something and I stop and read it or I watch others as they  talk about places and occurances and I go to museums and libraries just becuse I love the area---the benefits are so great that I will always be doing resarch! Thank you for the very high compliment and the recognition of the work I have done...

 

 

 

Aug 24, 2013 11:09 AM #43
Rainmaker
649,991
Barbara Hensley
RE/MAX Properties - Rockwall, TX
Homes for Sale in Rockwall County, Texas

Paula, it is true that we are providing a story line with our blogs, but I never thought that is what I was doing.  I am blogging things each day but not realize it was a story line and mine is, thank goodness.  Great feature!

Aug 24, 2013 10:09 PM #44
Rainmaker
2,786,412
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

It not only humanizes you....it helps working with buyers and sellers to truly be the local expert...I surprise myself working with relocated buyers tell the all about the area and facts many people who live here do not know.

Aug 24, 2013 10:59 PM #45
Rainmaker
453,335
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...The Most Informed Agent In The Hamptons!

Barbara: Good for you! I think it may seem immaterial that there is a story line that develops form you posts but it can make a big difference as to how many people follow your blog. If they think they can find out more about a place they will keep coming back! 

Aug 24, 2013 11:00 PM #46
Rainmaker
453,335
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...The Most Informed Agent In The Hamptons!

Sally: You hit on sommething there---once you start evaluating how you handle your customers and clients it is amazing what you will discover: Many things that never come to mind with the avarage agent are things that I discuss freely with the buyer...and they come back tto me and send their friends to me.

Aug 24, 2013 11:07 PM #47
Rainmaker
1,282,180
Edward & Celia Maddox
The Celtic Connection Realty - Queen Creek, AZ
EXPERIENCE & INTEGRITY - WE TAKE THE HIGH ROAD

There are a lot of history buffs out there, so a great lead into real estate.

Aug 25, 2013 01:19 AM #48
Rainmaker
209,960
Michael Layton
Big Block Realty - Palm Springs, CA
Michael Layton 7604085300

Hi Paula,

Great post. Yes, this type of knowledge -the local history putting together all the bits and peices for clients - are what makes us stand out from charts and disconnected numbers on the internet.

If selling Real Estate was only about filling out forms the computer companies could do it.

Thankfully it is not just about that.

Good reminder for all of us about what counts.

Michael

Aug 25, 2013 05:37 AM #49
Rainmaker
453,335
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...The Most Informed Agent In The Hamptons!

Michael: Thank you so much for recognizing that!  I think there are alot of agents who still think we are kidding about the importance of blogging to real estate! MOre annd more are catching on though and it looks like you have as well! 

Aug 25, 2013 08:04 AM #50
Rainer
211,041
Jack O'Neal
Conway Real Estate - Gilbert, AZ

With the change in Google's algorithms, wordy blogs are getting so great Google juice

Aug 26, 2013 04:15 AM #51
Rainmaker
453,335
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...The Most Informed Agent In The Hamptons!

Jack: Wordy blogs!!! Is that what you have to say about my hard work??? :)

Aug 26, 2013 04:30 AM #52
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Rainmaker
453,335

Paula Hathaway, REALTOR, LBA

...The Most Informed Agent In The Hamptons!
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