Why do some people choose to pay high amounts per lead from an online company vs. putting that large amount towards pay-per-clicks, website promotion, etc?
My thought is that some people want lead sources because it is an automatic "Lead" that they know they can get quickly vs. the unknown factor of paying money first then waiting for a possible "Lead". I understand the benefits of both, but I want to know what has been working for you? Being a former LO, my taste for online leads from companies scare me. I've seen alot of ugly companies sending me a "Lead"
Respond with your thoughts, I'd like to know what you think.
Landon Simmons
Realtor
Frisco, TX
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