At this week's sales meeting a smart colleague put it succinctly: "You're in a price war and a beauty contest, baby!" She used this line to inform a seller what they needed to do to get SOLD in today's real estate market. Your listing will sell but you must come out of the shute at the right price and with every affordable upgrade. Trying to sell at the highest comp level, but with early 90's tile countertops, old carpets and shiny gold fixtures won't cut it. If you can't afford cosmetic upgrades then you will need to adjust your price. Don't wait to "chase the market down". Do it now! Happy selling! Keith Berne, Broker, GRI, Re/Max Equity Group 503-734-6646
These comments not intended to solicit currently listed properties.
Comments(0)