Be Nice and Make an Impression!

Services for Real Estate Pros with Magnets USA®

Retro woman.

By Rebecca Cranwell

What’s in a smile? Or a handshake? Or any positive interaction for that matter?

Maya Angelou once said: “people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

As weird as it may sound—this is also why you can remember every lyric to “Brick House” by the Commodores, but you can’t remember the 7-digit phone number to your office. What? Sound crazy? It’s true. You remember every lyric to “Brick House” because you rocked that song all through college like it was your job. Parties, hops, car rides home—whenever you were ecstatic about life—“Oh, she’s mighty mighty, just lettin’ it all hang out” was blasting through the stereo; therefore, it is etched into your memory and it will never go away.

Memory is tightly tied to emotion. Note: this is also why your husband should NEVER wear your jerk ex-boyfriend’s brand of cologne.

So, knowing how closely humans tie emotions to memory, how do we use this information to our advantage?

 Easy: be nice!

 As a real estate agent, you know that when you meet a client, you’re not selling houses - you’re selling yourself. You have to sell yourself as an authority figure, a professional, and as a trustworthy friend who will help clients find their perfect home that also fits into their budget. If you’re not doing these things, you probably aren’t getting much business.

There isn’t a magic formula and it’s no classified secret: just be nice.

You need to be as genuine as possible when dealing with prospective and current clients, or they’ll be able to see straight through you. People aren’t stupid. They can usually figure out when someone is being fake pretty quickly. And there is nothing worse than dealing with a superficial person—it just plain gives you an uncomfortable feeling.

 Here are some tips:

  1. Smile - smiling promotes trust.
  2. Be polite - ‘please,’ ‘thank you,’ and ‘you’re welcome’ go a long way.
  3. Be helpful - be as clear and concrete as possible, make sure clients understand what is going on at all times. Sometimes people are too embarrassed to admit they don’t understand something.
  4. Be present - don’t be on the phone, or constantly checking your email or text messages when you're with a client. Make sure they feel cared for.
  5. Don’t complain - everyone is busy, and everyone is stressed. Don’t make excuses, and don’t dump a bunch of problems on your client.

Tear-Off Calendar Magnet with Thank You cover.

 Make your presence known.

Being polite also includes your marketing. Is your marketing thoughtful or useful to your client? Nobody likes someone who is totally self-absorbed. Don’t send out marketing that is transparent; remind your community about your business with a gift that won’t get thrown away: Calendar Magnets, Notepads, Sports Schedules and Magnetic Reference Cards are always ideal gifts for gaining appreciation from the entire community.

You can make a great impression on your community by marketing strategically. Invest in “thank you” calendar magnets or cards to distribute when appropriate. And don’t forget to do seasonal marketing—like Holiday cards, calendars, or other gifts. With minimal, but strategic marketing and a little self-awareness, you can easily become the real estate agent your community quickly comes to trust.

Do you have any other tips for keeping your business personality genuine?

Comments (6)

Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

There is more power in a smile than one can measure...good post

Aug 09, 2013 12:43 AM
Caroline Gerardo
Licensed in 20 states - Newport Beach, CA
C. G. Barbeau the Loan Lady nmls 324982

Very true... not only  does being kind, smiling and present make and impression it also spreads happiness and growth

Aug 09, 2013 12:43 AM
Donald Urschalitz
Lubeck Realty Group - Jupiter, FL
P.A. Realtor ABR RSPS North Palm Beach County

what a wonderful post, thank you for sharing.

Aug 09, 2013 12:49 AM
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes


Maya Angelou is a smart lady.  Your post is a good reminder for everyone.

Aug 09, 2013 12:54 AM
Magnets USA
Magnets USA® - Roanoke, VA

Wow, thanks for your responses everybody! Keep those beautiful smiles gleaming!

Aug 09, 2013 05:27 AM
Alan Dever

Great Post!  Not only applicapable for business but for everyday life, only way to live! 

"Nothing left to do but smile, smile, smile..." 

Aug 12, 2013 01:16 AM