Two Basic approaches - you either do or you don't.
Passive - No Web presence and no publication of email addresses. Only used as information source.
Active - Proactive implementation of ongoing plan for creating and maintaining an online image.
eMarketing Plans - Ever changing, well documented, why emarketing is necessary? Provide data & budget.
Marketing communication strategies may include the following combination:
1. Objectives and goals from the eMarketing plan and how to achieve them.
- Business overview and executive summary
- Applicable internet marketing statistics
- Marketing communications strategies
- The eMarketing task force
- eMarketing program implementation
- eMarketing budget
- eMarketing plan summary
- Supporting documentation
2. A summary of how the internet strengthens your overall marketing goals.
- Use press clippings, relevant sections from research reports, and websites.
3. A list of competitor shortcomings and how your company can meet these market needs.
4. A list of potential Web sites your organization can partner with to achieve its online goals.
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