Wondering who sees your Facebook posts?
Recently, Facebook let us all in on a little secret about their mysterious algorithms for posting items in the news feed. Gone are the days of EdgeRank being a factor, in fact, one Facebook spokesperson noted that EdgeRank is a term that’s never used internally, but has been pushed by the media.
The algorithm that was EdgeRank was one of Facebook’s earliest ways to determine which news items showed up in user’s feeds. Now? It pretty much comes down to you.
As you know from using your own personal Facebook account, you have the option to Like or hide news items. Each time you do this, Facebook takes your preferences into account showing you more of what you like and less of what you don’t.
It also takes into account people that you interact with most and those that you don’t. The more you like a status or photo, or comment on someone’s page, the more they’ll show up in your news feed. So, in essence, Facebook is customizing your news feed for you.
What does this mean for your business page? The same rules apply. Users who like your page will see more from you the more they interact with your page.
What does this mean for you? You’ll want to be sure to post great content that inspires feedback, and eye catching photos that people will want to like and share! The more they interact with your page and share with their friends who are now seeing your posts, the more you’ll show up in their news feed.
Posting consistently and posting great content are two key factors in helping boost your visibility.
Now, some of you may already be thinking, that you’re so busy as it is, you’ll never get enough content out on Facebook to ever be seen. And that’s where we jump in!
As a team of Real Estate Virtual Assistants, we have social media gurus who handle many of our clients social media needs. We post multiple times a day and make sure it’s content that gets noticed!
Want to learn more about our social media services? Feel free to contact us today! We’d be happy to talk with you about our processes and how you can easily delegate your social media and never have to worry about it again.
We look forward to hearing from you!
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