Duty Marketing Technique on the MLS

Real Estate Agent with HomeSnipe Real Estate, LLC

As the market is slowing down, I have seen a number of agents put their phone number in the marketing remark to generate more lead.  This seems to be a duty technique since these agents know that other agents set up their clients in the prospect management system for homes to automatically go to them.   Is this ethical or not?

Comments (2)

Lisa Heindel
Crescent City Living LLC - New Orleans, LA
New Orleans Real Estate Broker
Our MLS does not allow agent contact information in the public remarks, but it is up to us to police it and report the rule breakers.
Feb 15, 2008 02:06 PM
Kate Elim
Dockside Realty - Spotsylvania, VA
Realtor 540-226-1964, Selling Homes & Land a

Hi...That is not allowed in the MLS I belong to.  Have you checked with yours?  If not, I suggest you do.  I would think that the phone numbers need to be removed.

Good luck,


Feb 15, 2008 02:10 PM