Naples, Florida…Where Even Dogs and Cats Live the Good Life
Earthwise Pet, a Franchise Store of Portland-Based Nature’s Pet Market, Opens in Naples
Entrepreneur Tricia Berger, along with a business partner Norm Coffman, recently purchased the franchise rights to Earthwise Pet Supply for Naples and they’ve recently opened their doors at the Pine Ridge Crossings shopping center, which features many locals businesses as well as Target and Publix.
Naples is the site of the second Earthwise Pet Supply franchise store in Florida, the first being in Gainesville. Earthwise, which, according to its mission statement, strives to better the lives of pets and their owners through proper education, exceptional customer service, all natural products and green business practices, offers all-natural dog and cat food along with various pet supplies and pet grooming. Another nice feature is the self-wash area for those of you in condos.
Earthwise Pet Supply is a franchise of the Portland, Oregon-based Nature’s Pet Market. According to Entrepreneur magazine, the company was founded in 2005 and began franchising in 2008. There are 19 locations, largely in the Pacific Northwest, although the company is growing its franchise operations rapidly. It moved up on the Entrepreneur “Franchise 500” from number 448 in 2012 to number 341 this year.
The store will carry brands such as: Natural Balance; Nutrisource, Sojos; Nature’s Variety; Canidae; and Stella and Chewy's. There will also be freeze-dried, raw, grain-free and dehydrated food options. A featured brand of food is Earthborn, which plants a tree for every bag sold at the store. So many pets have been eating what Berger calls junk food. She said veterinarians agree that if a dog or cat begins eating more nutritious foods, the pet’s quality of life will improve. Pet owners may take advantage of free food samples to find the right option for their cat or dog.
On August 24th, Earthwise in Naples will celebrate its grand opening from 10 AM to 4 PM with a pet party and more than $5,000 in giveaways. Of course, dogs and cats are welcome to participate in the festivities.