Here I go... nagging again

By
Services for Real Estate Pros with Marte Cliff Copywriting

Whether you're blogging or creating a page on your website, you're marketing your services.delete button

You hope that your real estate marketing efforts will be repaid with new prospects calling, emailing, or texting you for assistance with buying or selling a house or land. 

So wouldn't it make sense to make it easy for those prospects to read what you have to say to them

Of course it would, and yet... I still see blog posts, comments, and web pages that look like an ugly gray wall of words. It looks impenetrable... like there's no way you could make it through. So why bother? 

No matter how engaging the words may be... 

  • A wall of words simply looks boring - and looks like too much work to bother reading it.

  • People don't go to a website to read encyclopedia pages - so web copy shouldn't look like encyclopedia pages.

  • When reading on screen it's difficult for eyes to track from one line to the next. When you get more than 5 or 6 lines, eyes get lost.

  • When reading online, we tend to skim and skip. We look ahead to see if we're interested in continuing, or if it's time to move on to something more interesting. It's too hard to skim when there's nothing breaking up the page. It's much easier to just move on.

That's why web copy needs visual interest along with engaging words.

Here are 10 ways to make your web copy appeal to readers:

  1. Never write a paragraph longer than 7 lines.
  2. Vary the length of paragraphs. One line is OK.
  3. Add a white space between paragraphs.
  4. Use bullet points.
  5. Use sub-headings.
  6. Use bold and underline - but sparingly.
  7. Vary your font sizes occasionally.
  8. Use color - but sparingly.
  9. Add a graphic
  10. And of course, have something to say. Even if it looks interesting, if the words are dull, your visitors will leave. 
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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Michelle Carr Crowe,Altas Just Call...408-252-8900! 08/16/2013 04:45 PM
  2. Lenn Harley 08/16/2013 08:32 PM
Topic:
Real Estate Best Practices
Groups:
Real Estate Rookie
Services for Real Estate Professionals
Addicted to Active Rain
Blogs Happen...
Bartender, Make it a Double
Tags:
internet marketing
web marketing
real estate internet marketing

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Rainer
55,359
Kelly Barbus
Keller Williams Buffalo Northtowns - Buffalo, NY
Keller Williams Buffalo Northtowns

Great suggestions!  Thanks so much.  I am always looking for ways to improve my blog posts. 

Aug 17, 2013 02:03 AM #45
Rainmaker
1,543,348
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Pam - When you highlight those points, people who skim first and read next will know that your information is worth reading. 

Kelly - You're welcome. 

Aug 17, 2013 02:26 AM #46
Rainmaker
632,963
Holly Weatherwax
Associate Broker, Momentum Realty - Reston, VA
A Great Real Estate Experience

Yep, sometimes I pull up a post just to shut it again...the wall of words looks like it will be really boring, whether it is or not.

Aug 17, 2013 02:39 AM #47
Rainmaker
1,543,348
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Holly - And that's the sad part. Those might be words that are helpful, inspiring, or just plain interesting - but the writer doesn't give a reader a chance to find out. 

Aug 17, 2013 03:24 AM #48
Rainmaker
1,445,771
Kat Palmiotti
406-270-3667 (MT), 914-419-0270 (NY), Broker in NY with Grand Lux Realty and in MT with (coming soon!) - Kalispell, MT
The House Kat

Great points.  I find myself just reading the first line of a paragraph and jumping to the next one if I don't think the paragraph is worth reading.  I don't even make it a few lines!

 

Aug 17, 2013 03:36 AM #49
Rainmaker
370,463
Travis "the SOLD man" Parker; Associate Broker
iXL Real Estate-Wiregrasss\ - Enterprise, AL
email: Travis@theSOLDman.me / cell: 334-494-7846

Thanks for the tips. I go back to my own web-sites and tweak them on many items that you mentioned. Thanks for the reminder that it's time to do that again!

Aug 17, 2013 03:36 AM #50
Rainmaker
1,543,348
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Kat - I think many of us do that - and if there's a wall of words, we don't have a place to land when we jump. 

Travis - Tweaking our web pages is a never-ending job. 

Aug 17, 2013 03:49 AM #52
Rainmaker
362,407
Lynn Pineda
eXp Realty - Boca Raton, FL
Real Estate Promises delivered in SE Florida

Hi Marte, good advice as it is so much about the visual and not simply the written word.

Aug 17, 2013 03:55 AM #53
Rainmaker
1,495,397
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

What a great post, Marte.

I need to memorize this list:)

Thanks Marte for sharing your knowledge and helping us out to become better bloggers.

Aug 17, 2013 04:24 AM #55
Ambassador
1,703,610
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Marte, the designers of my site recommend the size and color font they have as the default. However, they do allow bold color print, white space, photos and clipart. At first, I didn't think I'd like it but after looking at other agent's sites my site looks so much cleaner. I like it. I think it's easy to read and easy on the eyes. I even went in and shortened some of my paragraphs, just for you.

Aug 17, 2013 07:13 AM #56
Rainmaker
1,543,348
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Lynn - Without the visual appeal, people dont' get as far as the words.

Valerie - You're welcome. I appreciate your comments.

Inna - You don't need to memorize it. Just look at your pages before you post them and think "Is this easy to read?"

Tammie - You're right! Your site has a nice "crisp" feel that makes it inviting and easy to read. 

Aug 17, 2013 07:59 AM #57
Ambassador
1,703,610
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Marte, thanks for taking a peek.

Aug 17, 2013 08:07 AM #58
Rainmaker
1,543,348
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Tammie - How could I resist? 

Aug 17, 2013 08:30 AM #59
Rainmaker
846,015
Marco Giancola
Beachfront Realty - Miami Beach, FL
Realtor (305)608-1922, Miami Beach Florida

Hi Marte-good advice on structure and formatting, congrats on the feature too!

Aug 17, 2013 08:45 AM #60
Rainer
17,709
Barbara Jenkins
Solid Source Realty - Loganville, GA
Its about THE house

Marte, Thanks. This post was easy to read, so I picked up a few tips from it.

Tammie, Out of nosiness I had to look at your site. Beautiful! And your listings are awesome!

Aug 17, 2013 09:17 AM #61
Rainmaker
1,543,348
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Marco - Thanks. I'm always startled when one of my "Nagging" posts gets featured.

Barbara - Thank you. Tammie's site does look nice, doesn't it? Easy to read. 

Aug 17, 2013 12:54 PM #62
Ambassador
1,653,307
Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection

Marte  following your tips will certainly make the post or web page more appealing to visitors,

Aug 17, 2013 05:26 PM #63
Rainmaker
1,543,348
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Jennifer - I hope so. That's the intent. 

Aug 18, 2013 02:04 AM #64
Ambassador
1,241,251
Joni Bailey
101 Main St. Realty - Huntsville, TX
Your Huntsville / Lake Livingston Area REALTOR®

Oh! I wouldn't call it NAGGING... it sounds so tacky. Helping! Yes! That's what you are doing! :) And we appreciate it! Thanks!

Aug 21, 2013 12:19 PM #65
Rainmaker
1,543,348
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Joni - Well.... I do seem to come back to some of the same subjects over and over again. 

Aug 22, 2013 12:30 AM #66
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Rainmaker
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