The Basics of Today's SEO - What You Should be Doing

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

SEO changes all the time and Google is constantly making updates and new strategies on how they rank sites. The last big shift was towards branding and Google has been promoting those websites that have significant branding which is why sites like Trulia and Zillow (which as a name have nothing to do with real estate) are dominating the top of the search engines. So how can we compete as individual real estate agents in our area?

Today’s basics of SEO come down to informative and unique content and then sharing that content. Simply writing or regurgitating a news article or submitting something someone else’s already written about is not on Google’s top priority list. They want unique information, opinions, thought provoking responses and perspectives as well as unique news articles and reports. We can always write something in our own words with our own perspective and spin on it but then it has to be good enough that someone would want to comment, share, or make their own response to as well.The Basics of Today's SEO

Herein lies the challenge. We’re faced with billions of pages of content already out there on the web; how can we possibly get our information ahead of the rest?

We probably all know something that maybe no one else does. We have to find that information and expand on it and then offer our readers (clients, customers) the teaser it takes to get them to our website or blog and eventually contact us personally.

We’ve all seen the news where the anchor person says “is what you’re eating right now killing you? Find out at 11”… That’s certainly gives us the urgency to watch the news at 11. We have to do the same with our content.

Not only do we have to write content that is exciting, informative, well laid out with images, headings, and the keyword or phrase were going for but we also have to promote it where the majority of our target audience will find it.

Where to share:

Are you a home stager? Pin your before and after’s on Pinterest. Are you an inspector? Connect with the local Facebook groups and Google community pages sharing valuable inspection tips and homeowner responsibilities. Are you a real estate agent ? Find a local community on Google plus where you can share local resources, tips, neighborhood and community information.

Nearly everyone can benefit from using twitter in some form or fashion. You can tag (@ or #)and connect with other real estate agents, inspectors or mortgage advisors then share tips, tricks, and new local information that may be valuable to your readers.

It’s hard to be found in a bubble. Today’s SEO takes a combination of unique content, shareable content, and promoted content. A combination of all three will get more readers to your website and more leads in your pocket.

These posts may also be helpful:

The 2 Most Important SEO Factors to Remember

Duplicate Content on your Site and your Blog

What Really Matters in On-Page SEO?


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ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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The information contained in this blog is believed to be true and correct and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy for any particular purpose. All information is copy written and the property of Tammy Emineth.  


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Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

You've always got some good tips Tammy.  And the more we know, the more we . . . can stay current with this stuff.  Thanks!

Aug 16, 2013 05:32 AM #37
Chris and Dick Dovorany
Homes for Sale in Naples, Bonita Springs and Estero, Florida - Naples, FL
Broker/Associate at Premiere Plus Realty

Tammy,  I love reading all of your posts and print out many.  Thank you so very much for sharing and allowing us to get a tiny edge on the competition - free - with your generous help.

Aug 16, 2013 05:58 AM #38
Karen Baker
Sunset Beach and Beyond Realty - Sunset Beach, NC
Professional Help with Rapid Responses...

Tammy ~Lately it seems we are too busy for much of anything related to our business except showing homes, condos, lots and writing offers. No complaing but been missing out on a ton of learning experiences here especially from you!!

Aug 16, 2013 06:28 AM #39
Marc McMaster
RE/MAX Centre Realty - State College, PA
Putting my clients before myself

Greta post and good advice.  SEO is a moving target and the only way to keep up is to keep working at it.

Aug 16, 2013 06:53 AM #40
Clint Mckie
Desert Sun Home, commercial Inspections - Carlsbad, NM
Desert Sun Home, Comm. Inspection 1-575-706-5586

Hi Tammy,

Still all Greek to me. I am a novice when it come to this stuff.

Are your services expensive? I'm on a small budget.

Let me know. Thanks for the great info.

Best, Clint McKie

Aug 16, 2013 06:58 AM #41
Eric Michael
Remerica Integrity, Realtors®, Northville, MI - Livonia, MI
Metro Detroit Real Estate Professional 734.564.1519

Tammy, you keep coming up with some great tips on how to do things a little better. Thanks and keep up the great work.

Aug 16, 2013 08:24 AM #42
Adrian Willanger
206 909-7536 - Seattle, WA
Profit from my two decades of experience

Hi Tammy-

Google really keeps us on our toes with they're ever changing algorithms. 
Thanks for the tips.

Aug 16, 2013 08:34 AM #43
Brenda Mullen
RE/MAX Access - Schertz, TX
Your San Antonio TX Real Estate Agent!!

Your post intrigued me Tammy...can we make communities on Google + and if :)?  Inquiring minds want to know :)!

Aug 16, 2013 09:46 AM #44
1~Judi Barrett
Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK
I love the way you lay it out... Original content've been telling us that and it's always right.
Aug 16, 2013 12:50 PM #45
Gary Frimann, CRS, GRI
Eagle Ridge Realty / Signature Homes & Estates - Gilroy, CA
REALTOR and Broker

Tammy, brilliant SEO is tough, as they keep moving the target.  I feel however, that good content, and what people want will far and away bury the competition.

Aug 16, 2013 01:12 PM #46
Michelle Carr Crowe,Altas Just Call...408-252-8900!
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Excelling at SEO is a challenging business. As you say, Google keeps moving the target. Thanks for the good advice.

Aug 16, 2013 04:31 PM #47
Jane Chaulklin-Schott
TEAMCONNECT REALTY - (407) 394-9766 - Orlando, FL
TeamConnect Luxury Homes - Orlando, Florida, 32836
As you write Tammy, share that teaser statement - answer/further details on the 11 o'clock news :) Always appreciate your SEO posts.
Aug 16, 2013 07:00 PM #48
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

SEO will constantly be changing, and it will constantly be difficult to keep up with it.  Articles like this can only help us all try to stay ahead of the curve.

Aug 17, 2013 03:05 AM #49
Don Hintz
2D-enterprises / HAUS Design, LLC - Anderson, IN


Good informatino and reminder. I've been preaching and teaching local content and hook them with a strong call to action for several years now. Thanks,

Aug 20, 2013 11:44 PM #50
Kate Elim
Dockside Realty - Spotsylvania, VA
Realtor 540-226-1964, Selling Homes & Land a

Hi Tammy...Thanks once again for your very helpful information. 


Aug 30, 2013 02:07 PM #51
Steven Wessler
SpyGlass Inspection Services - Osage Beach, MO

As always you keep me interested in your articles Tammy. Your information is so valuable.

Sep 12, 2013 11:53 AM #52
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Tammy, this is very helpful information as always. Sometimes it's just finding the time to keep up with it all!

Sep 12, 2013 12:58 PM #53
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Thank you for such valuable information.  I need to get back to blogging on my website first and then spin another angle on the same topic to post on AR and link back.  Is that what you are saying?  And then put teasers on twitter and facebook?

Sep 17, 2013 10:10 AM #54
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

thanks for subscribing Evelyn!! Yes, you got it! :) If you duplicate anything from one to the other make sure you credit the source. Make a link back to where the information came from. YES! on teasers on the social media.. that's where your clicks come from. :)

Sep 17, 2013 10:52 AM #55
Robert Bob Gilbert
Berkshire Hathaway HomeServices Anderson Properties - Katy, TX
Your Katy TX ( West of Houston) Real Estate Expert

Thanks for these tips and I need to read very carefully. 

Oct 31, 2013 05:18 AM #56
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