Using Your Blog To Make A Connection With Prospective Clients

Reblogger Marte Cliff
Services for Real Estate Pros with Marte Cliff Copywriting

Cindy's heartwarming success story reinforces something I tell all my copywriting clients: People really will trust you more readily when you've let them see who you are. 

They're looking for a way to connect with you on a more personal level, so I encourage all my bio clients to let me share a little about their lives outside of work: Pets, hobbies, volunteer activities, etc. 

Original content by Cindy Jones

Building Trust With A Prospective Client
A few weeks ago an email arrived from a military family outside of the area who needed help.    They had just received orders to the Pentagon and had less than a month to move.    The problem?  They had no time to make a house hunting trip and needed someone who would help them find the right home for their time in the area.  Could I help them?

We made time to talk on the phone and discuss what they were looking for and I started searching the MLS.  After sending them a few options we narrowed down the areas they liked and off I went with my trusty camera.  In a few cases the agents had put photos in the MLS but experience tells me that what you see in the MLS is not necessarily the true pictures of a property.  Sure enough the top choice did not live up to the few photos in the MLS and the ones without photos weren't going to make the grade either. 

Fortunately the list was short and I found one that met all of their criteria.  We put together the application and the agent was willing to wait on the application fee and deposits until the family arrived.  With electronic documents the lease was signed and the family was on their way to DC.  They arrived a few days later and were thrilled with the home.  As we chatted in person they told me they had been reading my blog for a few months and felt a connection to me from the stories about my background and could trust me to find the right home for their family.

There are debates on Active Rain about whether our blogs should contain personal stories or be solely focused on "business."  In our business people need to get to know us and certainly need to be able to trust us.  If we are all business all the time what do they know about us?   For me real estate is about making a connection and building trust.  If a prospective client can trust me to find a home without setting foot inside of it, then my blog is working just the way I want it to. 

                No Hassle-No Pressure-Just Straight Talk About The Northern Virginia Real Estate Market

If you are interested in learning more about the Northern Virginia Real Estate market including Alexandria, Arlington, Fairfax and Prince William Counties give Cindy Jones and CJ Realty Group, Inc a call at 703-346-2213. 

Military Relocation Specialist serving military families relocating to and from the Pentagon, Fort Belvoir, Quantico MCB and all of the Military District of Washington installations. 

No hassle-no pressure-just straight talk about the real estate market

Check out www.varealestatetalk.com and www.cjrealtygroup.com for more information.
CJ Realty Group Woodbridge VA 

Licensed in Virginia



 

 

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Rainmaker
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Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Good morning, Marte.... everyone should provide some transparency within their blog.... it makes good sense...

Aug 17, 2013 08:09 PM #1
Rainmaker
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Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Barbara - I think it does. The world has become a scary place so we need a reason to feel we can trust someone. As far as I can tell, the best way to do that is to let them know who you are and what you stand for. 

Aug 18, 2013 02:03 AM #2
Rainmaker
5,424,775
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Good choice for a re-blog. Readers like to see real life stories.

Have an outstanding week.

Aug 18, 2013 08:40 PM #3
Rainmaker
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Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Thanks Roy - I loved this story.

Aug 19, 2013 01:12 AM #4
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Rainmaker
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Marte Cliff

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