I follow Mona's blog posts and have seen her rise to the top in ActiveRain and congratulate her on her success. Her smile and professionalism has resulted in friends across the nation as well as making money.
Ahhh real estate success. Do you have to work for it? Yeah, you really do. When I first started blogging I wondered if all this work would ever pay off in the form of real estate success referrals. I remember talking to Tammy Lankford very early on about this and she told me that it took her around two years of consistent and relevant blogging before she really started seeing an impact on her business. She was right. The real blessing in this effort is that MoonDancer Realty's clients are direct beneficiaries of this blogging investment. People in real estate learn early on that significant business doesn't just drop into your lap. Do you have to work for success in real estate? Yeah, plan on it.This doesn't mean that there isn't a benefit to blogging long before two years have whizzed by. There is. You are honing crazy technical skills that would have taken far longer than a couple of years. You are becoming a known entitity in your community. You are stockpiling lots and lots of articles that have great value as attachments to your email campaign with prospective clients and your established clients. Once that stockpile is available to you to tap into, you will save a tremendous amount of time and energy answering frequently asked questions.This past month has been a revelation of what I've been working so hard over the last two years. There are two new listings coming in from two different people. How did they find us? One googled "real estate Cane Creek Ridge", the other googled "Dillsboro real estate" and shazaam, just like magic there we were! One man even quoted to me from the article he discovered. I'd blogged about going out with the HOA administrator to look at a lot. Then later I posted a whimsy article and photo from the development of mushrooms growing on the tree. He said that reading those blogs made him realize that I actually would have boots on the ground when vacant lots are concerned!We made a phone call to a current seller asking for a meeting to talk about their listing. It's a great house, decent price, good location but for whatever reason we still don't have a contract on it. They're happy to meet with us but during the conversation, the seller told me that whenever he googles anything related to his house...Dillsboro, current events, the Tuckasegee River, etc...up pops his house! He doesn't think there is room on the internet for anyone elses' listing since we seem to have captured all of the attention for his house! He also mentioned that when he does look at other listings hiding behind his own, the overwhelming MoonDancer Realty presence makes it appear that we are the listing agents for everything, at the very least we appear to be the real estate authority in the area.That's good because I'm working hard to be in that position.Do we have to continue to work for this marketing? Yes. Do we have to work hard for it? Yes. Is it worth it? Big time yes. Don't give up. Be consistent and relevant. Attend the ActiveRain University webinars. Check out the IMSDesignation (Internet Marketing Specialist Designation). It's much easier to work hard when it starts to make sense!