With all the talk about “big data”, page views, Google ranking, number of “likes” or “follows”, you’d think that information somehow was more important than the quality aspects of the business; relationships, real lead gen, local branding, customer service, market knowledge and expertise.
Does anyone hire an agent or broker based on their “numbers” or some quantity data point? I can say that at our shop its never happened. At least that I know of. I take that back…the more signs we have in the ground the more business we’ll do.
This realization is changing the way we’re looking at our business. There was a time over the last several years when quantity was important to us. The growth of social media had us looking for connections, wanting “likes” and “follows”, and spending way too much time assessing our success based on those numbers.
Well, as the year tappers and a new one begins to emerge, we’re going back to basics - maybe it's because the market is better, we don't know yet. However, that doesn’t mean closing the social media door; it means we’ll be more focused on the things that made us successful in the first place…helping customers buy and sell using the highest quality product we can offer. For us, that means a local concentration.
Got to admit……it was pretty easy to stop and play with all those new shiny objects, most of which have a gauge based on quantity. For us, it’s all about quality – that includes the marketing efforts of this commentary….
One quality reader beats the heck out of 1,000 skimmers :)
A (very) smart guy offers up an example of the quality/quantity debate – makes sense to me……..
Comments(2)