When There's No Money for Staging

By
Home Stager with Owner, The Refreshed Home White Plains NY
https://activerain.com/droplet/ZX9

We need to sell...we know the house needs some help, but there's no money for Staging...can you help us?When There's No Money for Staging

I make my living as a Home Stager, via my for-profit business, so this question might seem like a no-brainer. But (like any other community) Real Estate has its own culture and dialect; so channeling the observational skills of Margaret Mead and the tenacity of Marlin Perkins, this Westchester County Home Stager learned the difference between having "NO MONEY" for Staging, and having "no money" for Staging a long time ago.

Being brought into conversations when there is "NO MONEY" for Staging is a real puzzle. It can come from either the seller or the agent. Many times it's done just so the 'talked to a Stager' box can be checked off. Definite>even defiant, the speakers' mind is made up. My experience tells me a mix of fear, anger, resignation or frustration about circumstances beyond their control is what's speaking. In any case, it makes me sad, but it happens, so I wish them well and continue on.

But when I'm told there is "no money" for Staging, often I hear hope, and a request for more information.

Depending on how it's said, it can mean several different things. For example, many agents and sellers both equate Home Staging with renting furniture. (In my business, less than 5% of my jobs involve renting furniture.) Others believe it has to be like it is on HGTV, that a crew of people descending on the house with SWAT team-like bravado is a given. (Not on ANY of this Westchester County Home Stager's jobs. EVER.)

Home Staging is not just about how something looks. Even in unoccupied properties, The Refreshed Home believes conversation about, and agreement with the property owner on their goals, needs and expectations is an integral and necessary part of the process, and must come first. Many clients and agents are happily surprised when they find our discussing and defining terms, circumstances and resources makes up the first 10 or 15 minutes of a consult.

There is a big difference between having "NO MONEY" prepare a home for sale, and having "no money" to Stage a house. At it's core, this Westchester County Home Stager believes Home Staging is always, always about doing the best you can...and yes, that we can figure it out together!

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Our spaces affect us profoundly...and so many other parts in our life fall into place when our spaces and possessions serve us in the best way they can. But getting there is much more than a pursuit of pleasing aesthetics.

 

Decorating and Staging are different, but much of the skill sets overlap, and each creates unique solutions that considers the needs, goals, resources, expectations, hopes and dreams of each client.

Bettering Westchester, Putnam and lower Fairfield counties since 1981, The Refreshed Home works collaboratively, and brings a thoughtful approach to the creative process. Proud to make a difference, as well as make a living. Offering specialty services such as remote and buyer consults, listing photo/video styling, guided and accompanied shopping, and accessory rental. We get in, get out, and you get on with your life.  Talk to me TODAY about how we can better your space!

  

                    

 

Marie Graham ASP, IAHSP, IDS Your Stager With A Mission!

QUESTIONS? Don't hesitate!! 914.607.2895 

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Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

"Many times it's done just so the 'talked to a Stager' box can be checked off."

What box??  Where is such a check-off box in a real estate transaction???

I'm laughing out loud.  The article attempts to give the impression that properties only sell when they are commercially staged. 

 

Aug 19, 2013 08:51 PM #1
Rainmaker
2,812,176
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I've done this type of thing before :) Clean move things around. Go to a thrift store and see what you find.. etc.

Aug 19, 2013 10:48 PM #2
Rainmaker
3,768,951
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Marie.I think you get it and handle it too. Unless we are talking about a foreclosure or short sale there is always something that can be paid at closing. No job should be a charitable thing.

Aug 20, 2013 12:10 AM #3
Rainer
301,346
Marie Graham
Owner, The Refreshed Home White Plains NY - White Plains, NY
Westchester County Interior Decorator, Home Stager

Lenn-I hope you are laughing with me, and not at me. And am guessing 'commercially staged' means bringing in of furniture?

People can do more than they think they can, and the HGTV-ism that most people believe is that they need to rent furniture. Each case is different, but if that is their mindset, that there is 'no money' is a natural reaction. Can't speak for Stagers as a whole, but more and more in this area base their business on first evaluating what needs to be done, what homeowners already have, and guiding them through the process.

Laura-you know the drill>>>even the friends and neighbors might have stuff they can borrow, or can lend a hand in helping.

SHEILA!  Thank you! ANd no worries, I get paid for what I do, but to set the record straight,I am just like any other contractor, and get paid when my job is done. There are too many things out of my control to have getting paid depend on the house getting sold. Sellers who change their mind, refuse offers or showings, or don't maintain the place, even if the property is not priced correctly. In many ways I do work like an agent, but not in this arena. INteractive consults make up the bulk of my business. Up to two hours in the house, refined and detailed notes emailed to all parties withing 24 hours, $285.00

Aug 20, 2013 01:25 AM #4
Rainmaker
2,146,975
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

The misconception of exactly what "staging" involves is the issue.  There is always something that can be done to improve appearance and appeal that fits the budget!

Aug 20, 2013 05:46 AM #5
Rainer
301,346
Marie Graham
Owner, The Refreshed Home White Plains NY - White Plains, NY
Westchester County Interior Decorator, Home Stager

That's it Sharon!

Aug 20, 2013 11:14 AM #6
Rainmaker
342,759
Julia Maher
Nestings: Connecticut Home Staging and Model Homes - Fairfield, CT
Connecticut Home Stager

As I was reading your post, Marie, I got a call from a woman who took the first big step to sell her home:  DECIDING to SELL.  Her next step?  Preparing the house for sale - she called ME.  I'll be doing a consultation (paid), and we'll take it from there.  From our discussion, she'll probably need new granite countertops, and some furniture editing.  Who knows what else?  We'll tackle it from there...she knows some money will have to be invested, but it won't be a fortune with my guidance.

Aug 22, 2013 12:39 AM #7
Rainer
301,346
Marie Graham
Owner, The Refreshed Home White Plains NY - White Plains, NY
Westchester County Interior Decorator, Home Stager

Perfect example, this IS the way the business is going Julia. It is those who stubbornly cling to the past, and their old objections who will be left in the dust.

Aug 22, 2013 01:04 AM #8
Ambassador
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Marie- this misconception is one we stagers are constantly trying to overcome.  There's always something a seller can do to improve the appearance and condition of their property. 

Aug 25, 2013 12:41 PM #9
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Rainer
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Marie Graham

Westchester County Interior Decorator, Home Stager
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