We see it all the time on MLS. Homes that have good bones but scream for help. As professional stagers it makes us cringe because we know what these dated spaces could be, but aren't. While the seller may love the space exactly as it is, it is after all their home, there are two bigger questions to ask when selling. Will buyers love the home like this? Would buyers pay more for this home if it were different?
Often times the answer is a resounding YES!
Is the home really dated, or is it just the stuff?
Believe it or not, perception often begins with stuff. I realize that buyers are purchasing the home and not the stuff, but that's where it starts. Sometimes what's in a home can keep it from selling.

In this case we have alot geometric patterns going on. Maybe the seller is a quilter or possibly they just love for squares and triangles. The style is a little "country" and that's OK, but what if the buyer isn't though? Will they see through the vinyl checker board table cloth? Will they be able to imagine their belongings with the mismatched chairs and clutter?

How about now? There is certainly a larger buyer pool for this home, and one that will probably pay more for it as well. Upgrades in this space include granite counters and a new light fixture. Everything else is just cleaning up, then swapping out some furniture and art.
Don't underestimate the power of black and white
In staging there are often great themes that are repeated. Black and white is one of them. They are solid neutrals that always add great contrast in a room. Almost any accent color will pop when combined with these two favorites.
Bold colors, on the flip side, sometimes have a hard time feeling cohesive even in the smallest of spaces.

To tame this larger than life color, we soothed it with a pale periwinkle blue, then resorted back to our neutrals. Notice other than adding hardware to the cabinets, not other major changes happened to the room itself. Staging was the catalyst in the creation of this elegant room.

Will buyers love the home like this? Would buyers pay more for this home if it were different?
These are the two big questions I said we needed to answer in order to justify staging. Were the questions answered and do you think that buyer perception would have been altered from one photo to the next?

Comments(13)