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It's about perception. Morphing dated spaces to contemporary homes.

By
Home Stager with Chicagoland Home Staging LLC

We see it all the time on MLS. Homes that have good bones but scream for help. As professional stagers it makes us cringe because we know what these dated spaces could be, but aren't. While the seller may love the space exactly as it is, it is after all their home, there are two bigger questions to ask when selling. Will buyers love the home like this? Would buyers pay more for this home if it were different? 

Often times the answer is a resounding YES! 

Is the home really dated, or is it just the stuff? 

Believe it or not, perception often begins with stuff. I realize that buyers are purchasing the home and not the stuff, but that's where it starts. Sometimes what's in a home can keep it from selling. 

chicagoland home staging

In this case we have alot geometric patterns going on. Maybe the seller is a quilter or possibly they just love for squares and triangles. The style is a little "country" and that's OK, but what if the buyer isn't though? Will they see through the vinyl checker board table cloth? Will they be able to imagine their belongings with the mismatched chairs and clutter?

chicagoland home staging

How about now? There is certainly a larger buyer pool for this home, and one that will probably pay more for it as well. Upgrades in this space include granite counters and a new light fixture. Everything else is just cleaning up, then swapping out some furniture and art.  

Don't underestimate the power of black and white

In staging there are often great themes that are repeated. Black and white is one of them. They are solid neutrals that always add great contrast in a room. Almost any accent color will pop when combined with these two favorites.

Bold colors, on the flip side, sometimes have a hard time  feeling cohesive even in the smallest of spaces. 

home staging chicago

To tame this larger than life color, we soothed it with a pale periwinkle blue, then resorted back to our neutrals. Notice other than adding hardware to the cabinets, not other major changes happened to the room itself. Staging was the catalyst in the creation of this elegant room. 

naperville home staging

Will buyers love the home like this? Would buyers pay more for this home if it were different?

These are the two big questions I said we needed to answer in order to justify staging. Were the questions answered and do you think that buyer perception would have been altered from one photo to the next? 

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Margaret Gehr is the principle owner of Chicagoland Home Staging, servicing the greater Chicago area for home staging, redesign, and design projects. We work in both occupied and vacant homes. 

 

Comments(13)

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Helen and Larry Prier- Re-Max Gateway - Residential Real Estate
RE-MAX Gateway- Residential Real Estate Sales - Anacortes, WA
Anacortes & surrounding Skagit & Island Counties

margaret, Huge changes in the look. The sellers should get more money for these homes for sure.

Aug 21, 2013 02:01 AM
Margaret Gehr
Chicagoland Home Staging LLC - Naperville, IL

Helen/Larry, Thanks for your comment. Turns out this seller sold within days at full price so they were very happy.

 

Thanks Marge! Great to hear you use a stager. I never get tired of seeing how well it works over and over again.

Aug 21, 2013 09:29 AM
Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

You are right sometimes the basics are fine just a fine eye and a few tweaks make a house look completely different.

Aug 21, 2013 10:23 AM
Kate Elim
Dockside Realty - Spotsylvania, VA
Realtor 540-226-1964, Selling Homes & Land a

Hi Margaret...Black and white looks crisp and clean which is very appealing. Good job in the bathroom. The dining area looks much more contemporary and that should help in selling this home.

Kate

Aug 21, 2013 10:47 AM
Patricia Ebrahimi
SHOW SMART! HOME STAGING & Color Consultant - Rockville, MD
Home Staging the Washington DC Area from Rockville MD
Margaret, these are the epitome of what before and after photos should be. Simply excellent work!
Aug 21, 2013 11:12 AM
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

HI Margaret, love what you did with the bathroom, black and white is not a colour scheme I have used before. Definitely will haul my staging inventory out to try it at the first opportunity. Great work!

 

Aug 21, 2013 09:51 PM
Matt Kombrink
One Source Realty - Geneva, IL
Your #1 Source For Real Estate

Margaret, another great post here!  I love the before and after pictures in all your posts.  It really gets your point across.  Best of luck!

Aug 22, 2013 05:12 AM
Helen Bartlett
Refined Interior Staging Solutions - Fairway, KS
Kansas City Home Stager, Home Stylist, Redesigner

Great job, Margaret!  Love the before and after photos showing the right editing makes a huge difference!

Aug 23, 2013 02:00 AM
Margaret Gehr
Chicagoland Home Staging LLC - Naperville, IL

Cindy sometimes that's all the home seller needs...direction on the basics

Hi Kate - I never get tired of black and white rooms :).

Thanks Patricia! pictures are worth a 1000 words

Hey Michelle! I probably over do the black and white scheme but its so easy and works every time.

 

 

Aug 23, 2013 12:38 PM
Margaret Gehr
Chicagoland Home Staging LLC - Naperville, IL

Thanks Matt, nice to see someone so close to me :) If you need any copies to help demonstrate the benefits just let me know I'm in your neck of the woods often. 

Aug 23, 2013 12:46 PM
Margaret Gehr
Chicagoland Home Staging LLC - Naperville, IL

 

Hi Helen - Thanks for you comments. It's all about finding the right balance to acheive neutral but still interesting.

Aug 23, 2013 12:53 PM
Dana Hollish Hill
Coldwell Banker Realty - Capitol Hill & Georgetown - Washington, DC
Branch Vice President & REALTOR

Wow! I love the before and after pictures. I am an exclusive buyer's agent so I don't work with sellers who should really see this, but so many buyers are skeptical when they notice a home is staged. I tell them stagers just show buyers the possibilities. 

Aug 30, 2013 02:39 AM
Margaret Gehr
Chicagoland Home Staging LLC - Naperville, IL

Thanks Dana & good response. Your right a staged home does help the buyer see possibilities and often they have to pay out of pocket to get it in the same condition because a staged home is often turn key. We regularly recommend sellers fix bad or old paint, remove wallpaper, replace old appliances, carpet and light fixtures, repair anything broken, and deep clean...its a win win for buyer and seller.  

Aug 30, 2013 09:15 AM