Special offer

"Free Business Book Is Web Sensation" Suze Ormond's book fans download over 1,000,000 FREE copies in 33 hours!

By
Real Estate Broker/Owner with Realty Arts NC Broker License #235526

Worried publishers question the wisdom of offering books for free:

Women and Money

When will they learn what we are learning, that giving facilitates getting, in Web 2.0 as well as in private life?

That a little vision carries you a long way.

"The publishing community has endlessly debated the effects of making text available online, with some saying that free downloading is a valuable promotional tool and others worrying that sales for paper editions would be harmed."

So Oprah helped Suze give away 1,000,000 copies in 33 hours.  How many new fans will she have created, and how many new sales will be generated?

And I wonder if they had to "Register" to have their contact information "captured" to download the content?

Me?  I would settle for creating a "Web Sensation!"

Posted by

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___________________________________________________________________________________________

Scan the QR Code with your Smartphone to Email MeQR CodeMike Jaquish, REALTOR®

919-880-2769 www.RealtyArts.com

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Independent Broker/Owner, Realty Arts

130 Towerview Court,

Cary, NC

Comments(16)

Mary Bowen
Coldwell Banker United, Realtor - The Woodlands, TX
Real Estate At Its Finest!!!
That is amazing. I wish  I had know about the give away.  I would have downloaded a copy
Feb 16, 2008 12:18 PM
Epcon Communities Epcon Columbia
Epcon Columbia, SC - Columbia, SC
Me too.  She has good sound advice.   Interesting lady.
Feb 16, 2008 12:29 PM
Mike Jaquish
Realty Arts - Cary, NC
919-880-2769 Cary, NC, Real Estate

Mary,

If the book is any good, it will save you the purchase price many times over.

Epcon,

Ditto!

I'm more interested in the buzz created, called FREE publicity for the folks who are worried about their profit on publishing.

Feb 16, 2008 12:32 PM
Dottie Hicks, ABR, CRS, GRI, Realtor Maryland & Pennsylvania
Coldwell Banker Residential Brokerage - Shrewsbury, PA

Obviously we are not home watching Oprah or we would have know about the download.  I would have loved to download it. There are some books, however, that you need to feel in your hands, to sit by your bed to read, to go back to and there are always those wonderful books to sit on your coffee table.  Publishers will always be in business,those who heard the buzz and did not get the download may want to buy it.  Would be interesting to see how many of those books were sold as a result of the hipe.  Good observation Mike, what goes round comes round.

 

Feb 16, 2008 12:54 PM
Dottie Hicks, ABR, CRS, GRI, Realtor Maryland & Pennsylvania
Coldwell Banker Residential Brokerage - Shrewsbury, PA

Obviously we are not home watching Oprah or we would have know about the download.  I would have loved to download it. There are some books, however, that you need to feel in your hands, to sit by your bed to read, to go back to and there are always those wonderful books to sit on your coffee table.  Publishers will always be in business,those who heard the buzz and did not get the download may want to buy it.  Would be interesting to see how many of those books were sold as a result of the hipe.  Good observation Mike, what goes round comes round.

 

Feb 16, 2008 12:54 PM
Mike Jaquish
Realty Arts - Cary, NC
919-880-2769 Cary, NC, Real Estate

Thanks, Dottie!

Yep, "what goes around comes around..."

Feb 16, 2008 02:21 PM
Eleanor Thorne
Equity Resources - Cary, NC
Advantage Lending 919-649-5058
YOu are right Mike - I think there's something to be learned from this.  I would be willing to bet that you didn't have to register - but that's not to say that there were no cookies - I'll bet they get continued offers from Suzy - Oprah... but I'm probably just a little skeptical.
Feb 18, 2008 09:10 AM
Mike Jaquish
Realty Arts - Cary, NC
919-880-2769 Cary, NC, Real Estate

Eleanor,

I like cookies.

chocolate chip.

Oatmeal raisin.

Oh, Yeah....

Feb 18, 2008 09:42 AM
Randy L. Prothero
eXp Realty - Hollister, MO
Missouri REALTOR, (808) 384-5645
What a great way to self promote.  Any future books will already have a following.  Now she can hit the books stores with future books.
Feb 18, 2008 11:15 AM
Mike Jaquish
Realty Arts - Cary, NC
919-880-2769 Cary, NC, Real Estate

Randy,

The publishers are missing the boat, IMO.

There has to be a way for them to capitalize on Suze's "web sensation."

Feb 18, 2008 11:47 AM
Darleen McCullen
Raleigh, NC
Broker - Raleigh, NC Real Estate

Mike, Great meeting you in Atlanta! Hope you're feeling better...

I have a copy of the book, and have skimmed through some of it. It's pretty good...

Feb 18, 2008 02:05 PM
Mike Jaquish
Realty Arts - Cary, NC
919-880-2769 Cary, NC, Real Estate

Darleen,

I was so glad you introduced yourself!

Feeling much better now, and hoping you didn't catch the KW cold.

So, did you get Suze's book for free, or did you pay?

Feb 18, 2008 10:09 PM
Patricia Aulson
BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate - Exeter, NH
Realtor - Portsmouth NH Homes-Hampton NH Homes

 Hmmmm.  interesting. I may get the book.

 

Patricia Aulson   Hampton NH Real Estate 

Feb 23, 2008 11:47 AM
Mike Jaquish
Realty Arts - Cary, NC
919-880-2769 Cary, NC, Real Estate

Patricia,

Thanks for coming by, and I hope you find it a good read.

Feb 23, 2008 09:11 PM
Jennifer Marks
On Maternity Leave - Garner, NC

Her other books have helped me save a fortune in interest alone -- I never thought about actually negotiating away my debts-- for a client sure -- but not for myself -- Anything that can help keep my business profitable while other agents are disappearing!!!  Jennifer Marks

Mar 02, 2009 07:53 AM
Mike Jaquish
Realty Arts - Cary, NC
919-880-2769 Cary, NC, Real Estate

Jennifer,

Hang in there!

Mar 02, 2009 08:07 AM