A Goal Achieved, So Should I Stop Being Active on the Rain?

By
Home Inspector with Frank Schulte-Ladbeck Professional Real Estate Inspections

Setting goals is great. It gives you a guide post to where you want to be, and they make you think about how to get there. One problem with goals is that you do not always want to start on them though. I still have not lost that weight that I promised to do last new year's eve. However, I did set a goal for myself here on the Rain. It may not have been such an impressive goal. I simply wanted to be on the first page for my city and county on the lists of professionals here. All I needed was around 20,000 points, when I first set out on that task.

This past week I made it to that goal, but I thought that certainly I would need more. Would not everyone else be gaining in points? I looked at my ranking, and I saw that it had moved steadily up, so was I just more active? I looked through these lists, and I saw that the point goal that I thought would have to be adjusted up did not need to be adjusted at all. The people listed just were not active. Maybe they had the same goal that I did, and once accomplished, they felt that they could sit back and relax. From a business standpoint, I find that to be a bad decision. I know very well that there will always be someone nipping at my heels, so I have to keep moving if I wish to stay ahead.

I wondered if they felt that they were no longer obtaining anything from this site. Along the way to my goal, I found another aspect of the environment here: networking. (I would like to thank Christina Williams for really opening up this part of the Rain up to me). I joined LinkedIn, but I found the idea that I should contact someone that I do not know (and do not know anything about) to be my associate as strange. I want to know the person that I am connected with, and on this site, I can do so by reading their thoughts through their blogs. My thought was that if they are not getting something from here, it was because they were not putting anything into it. If you are not reading what is being written by others (and commenting when you have an opinion), you cannot take anything away from here.

As I continued to write my blog posts, I discovered Localism. I thought that this was a great medium to speak directly to my target audience. (Here I would like to thank Ed Nailor for his posts, because he was a real guide to me in using Localism properly). As of this writing, I have not had any business generated by my presence on AR, but that is alright. You see marketing plans take time, and my allotted period for generating a lead is far from over, so I do have one goal left from my original plans. I noticed that my fellow inspectors from Houston have not been using that particular medium to their advantage. I guess it just makes me look all the better when a potential client peruses that list.

In a way, I am disappointed to have reached my goal so quickly. The challenge is gone. I have to create new goals, I imagine. I would enjoy it all the more if there was a bit more competition to reach my desired peak. I guess that I could revisit some old goals. Now, where were those plans for world domination?

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Groups:
REALTOR LIFE
Tags:
networking
goals

Spam prevention
Show All Comments
Rainer
75,699
Frank Schulte-Ladbeck
Frank Schulte-Ladbeck Professional Real Estate Inspections - Houston, TX

OK, from now on only people named Gary can comment. Well, thank you both. I had not really considered page one for Texas, but that is a goal, and I do agree it is a process; that is why I planned for a good long period here in my marketing.

 

Tara- Yes, the Google page is my new goal. 

Feb 16, 2008 11:38 PM #4
Rainer
101,891
Kay Perry
Kay Perry, Broker - College Station, TX

Hey, No do not give up Active Rain, it only gets better.  Christina is a WONDERFUL realtor to use as a mentor or associate.  I read her blogs almost every day.

Feb 16, 2008 11:56 PM #5
Rainer
52,026
Anona Large
Realty Executives Associates - Oak Ridge, TN
Oak Ridge, TN Real Estate

Hey Frank,

I found my first 5000 the biggest hurdle.  Somehow, I missed when I had 20,000.  I think because one other agent in my area is blogging and she got ahead of me.  lol. 

I keep thinking, when do the referrals start?  When I compare to the agents who get the referrals, I figure I need about 100,000 more points before it starts.  So, keep going and have fun!!!!

If you enjoy Nascar, enjoy the race to today!  Go Junior.

Feb 17, 2008 12:03 AM #6
Rainmaker
218,850
Debbie Holmes
John L. Scott - Boise, ID
Gets the job done!
I would keep going.
Feb 17, 2008 12:18 AM #7
Rainer
75,699
Frank Schulte-Ladbeck
Frank Schulte-Ladbeck Professional Real Estate Inspections - Houston, TX
Well, thank you all. I intend to keep going. I certainly hope that I get a referral before 100,000 points, but maybe that should be my new goal. The Rain seems addictive to me, and I wonder why those others are not participating anymore. Well, it is their loss. Maybe my goal should be to build up associations now.
Feb 17, 2008 01:03 AM #8
Rainmaker
722,278
Teri Eckholm
Boardman Realty - White Bear Lake, MN
REALTOR Serving Mpls/St Paul North & East Metro

Frank--Set a new goal! This time for new clients with those localism posts you have discovered. It works!

Feb 17, 2008 01:04 AM #9
Rainmaker
289,144
Kent Simpson
Realty One Group Mountain Desert - Tucson, AZ
Real Estate Is About People
I've found that complacency in one area leads to neglect in others - keep plugging (and blogging) along!
Feb 17, 2008 01:19 AM #10
Rainmaker
120,370
DDR Realty
DDR Realty - Newburgh, NY
Orange County NY
Definitely continue your activity with AR. If you do, I believe you will realize more benefits as time goes by.
Feb 17, 2008 01:41 AM #11
Rainer
143,940
Christina Williams. REALTORĀ® TN property search & local insights
First Realty Company - Crossville, TN
Frank~ What a great topic... "Setting goals". You have done an awesome job. Set another goal. Try to be located on the first page on AR for Texas. It doesn't matter if your at number 1 or 2 But when customers pull up TX they will see you on the first page.  You've made me pull out my goal setting book... Thanks. ; )
Feb 17, 2008 01:48 AM #12
Rainer
75,699
Frank Schulte-Ladbeck
Frank Schulte-Ladbeck Professional Real Estate Inspections - Houston, TX
Christina, Teri, Kent, and Derrick- thank you; I do think that AR is worth it. It would be nice to have those others who have stopped being active, go for it again. Competition is nice. It keeps you on your toes. I need to sit down tomorrow to come up with a new set of goals that fits my aim.
Feb 17, 2008 03:07 AM #13
Ambassador
606,358
Brian Schulman
Coldwell Banker Residential Brokerage, Lancaster PA - Lancaster, PA
Lancaster County PA RealEstate Expert 717-951-5552
There's never any permanent #1.  You have to keep at it.
Feb 17, 2008 04:45 AM #14
Rainer
75,699
Frank Schulte-Ladbeck
Frank Schulte-Ladbeck Professional Real Estate Inspections - Houston, TX
Very true Brian. At least I should strive for the top of the list, and have fun doing so.
Feb 17, 2008 10:24 AM #15
Rainer
130,286
Rich Dansereau
Positive Real Estate Professionals - Knoxville, TN
Congrats on reaching your goal! I just passed the 20,000 mark this past week and I was proud to pass that point. As for the referrals, they will come (they have for me)! I totally agree that marketing plans do take time. I enjoy your posts immensely, even if I don't always comment and I look forward to reading more!
Feb 17, 2008 01:15 PM #16
Rainer
75,699
Frank Schulte-Ladbeck
Frank Schulte-Ladbeck Professional Real Estate Inspections - Houston, TX
Rich- thank you for reading. There are a lot of people that I read, but I really do not want to comment unless I have something to say. I think writing "great post" and nothing else for the points is not in our best interest. We should be helping each other, and that can be done through comments, so I am glad that you are here, and I am appreciative when I hear from you.
Feb 17, 2008 08:52 PM #17
Rainmaker
1,574,338
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info
Frank - it's hard to say whether or not we get a lead directly from AR, but the google juice helps to propel our own sites up the ladder - (assuming you're co-linking and referencing yourself here).  So it's all good and what you put out will come back around.  And of course it's fun too.
Feb 18, 2008 08:32 AM #18
Rainer
75,699
Frank Schulte-Ladbeck
Frank Schulte-Ladbeck Professional Real Estate Inspections - Houston, TX
Georgina- it is definitely fun. I figure that eventually my efforts here will pay off, and co-linking is very important. I know that blogging takes around three months to produce results, so my plan was for six months. The nice aspect of AR is you can set a goal for yourself here, and you can see results. Now, I am making some new goals.
Feb 18, 2008 10:24 AM #19
Rainer
175,995
Laurie Logan
Keller Williams Realty, Inc., Broker Associate - Madison, WI
South Central WI Real Estate

Hi Frank,

Congratulations on meeting your goal!

Now, it is time to set another one. Do 'what it takes,' to generate a referral. 

Speaking as a true Newbie, I hope I can help.  When I joined Active Rain, I got focused on the points (how few I have).  I interpreted points as credibility (I already see that is not true, but perception is reality).  As I sought out ways to gain points, it forced me to discover additional parts of the system. It forced me to read the blogs of others and to try new things. WOW! I am getting so much from the other members, I want to give back!

For you, I think the key is designing your posts to meet the interest of your target market, and really use Localism.  Then make sure you drive your contacts to your blog and to Localism.  That is the exposure you need.  The quality of the information will be the key to generating referrals.

Take care,  Laurie

Feb 19, 2008 01:20 AM #20
Rainer
75,699
Frank Schulte-Ladbeck
Frank Schulte-Ladbeck Professional Real Estate Inspections - Houston, TX
Thank you Laurie. You do provide good advice. I do craft my posts to Localism to leave certain thoughts in the reader's minds. I do want them to consider how I approach my job, and what my job entails. I try to go about this by telling stories for the most part, because I find that people will remember them.
Feb 19, 2008 01:43 AM #21
Rainer
35,908
Joseph Ellman
Realty Executives- Williams-Sykes Realty - Poughkeepsie, NY
Frank - You write an excellent blog!  Set new goals and work towards them.  I always find my goals need to be flexible and attainable - and when reached - then re-created.
Feb 19, 2008 09:37 PM #22
Rainer
75,699
Frank Schulte-Ladbeck
Frank Schulte-Ladbeck Professional Real Estate Inspections - Houston, TX
Joseph- it is always great to have you stop by. Yes, goals do have to be re-created from time to time. Without them, how are we going to know where to go?
Feb 19, 2008 09:45 PM #23
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainer
75,699

Frank Schulte-Ladbeck

Ask me a question
*
*
*
*

Additional Information