Setting goals is great. It gives you a guide post to where you want to be, and they make you think about how to get there. One problem with goals is that you do not always want to start on them though. I still have not lost that weight that I promised to do last new year's eve. However, I did set a goal for myself here on the Rain. It may not have been such an impressive goal. I simply wanted to be on the first page for my city and county on the lists of professionals here. All I needed was around 20,000 points, when I first set out on that task.
This past week I made it to that goal, but I thought that certainly I would need more. Would not everyone else be gaining in points? I looked at my ranking, and I saw that it had moved steadily up, so was I just more active? I looked through these lists, and I saw that the point goal that I thought would have to be adjusted up did not need to be adjusted at all. The people listed just were not active. Maybe they had the same goal that I did, and once accomplished, they felt that they could sit back and relax. From a business standpoint, I find that to be a bad decision. I know very well that there will always be someone nipping at my heels, so I have to keep moving if I wish to stay ahead.
I wondered if they felt that they were no longer obtaining anything from this site. Along the way to my goal, I found another aspect of the environment here: networking. (I would like to thank Christina Williams for really opening up this part of the Rain up to me). I joined LinkedIn, but I found the idea that I should contact someone that I do not know (and do not know anything about) to be my associate as strange. I want to know the person that I am connected with, and on this site, I can do so by reading their thoughts through their blogs. My thought was that if they are not getting something from here, it was because they were not putting anything into it. If you are not reading what is being written by others (and commenting when you have an opinion), you cannot take anything away from here.
As I continued to write my blog posts, I discovered Localism. I thought that this was a great medium to speak directly to my target audience. (Here I would like to thank Ed Nailor for his posts, because he was a real guide to me in using Localism properly). As of this writing, I have not had any business generated by my presence on AR, but that is alright. You see marketing plans take time, and my allotted period for generating a lead is far from over, so I do have one goal left from my original plans. I noticed that my fellow inspectors from Houston have not been using that particular medium to their advantage. I guess it just makes me look all the better when a potential client peruses that list.
In a way, I am disappointed to have reached my goal so quickly. The challenge is gone. I have to create new goals, I imagine. I would enjoy it all the more if there was a bit more competition to reach my desired peak. I guess that I could revisit some old goals. Now, where were those plans for world domination?