Anyone that's old enough ( I just know history well...chuckle) knows of Maynard G. Krebs from Dobie Gillis. He had a knack of running around being cool and all until he needed money. He then would go into convulsions and cry out .WWWWWWWWWWWWWORK!?!?! Then Zelda or Dobie would feel sorry for him and somehow he would get the money and be cool again.
Real Estate does NOT work that way.
I heard a broker a few weeks ago say.... NOW people --we need to actually work for a living. How condescending was THAT? Well it was and wasn't.
Nothing and I mean NOTHING replaces a good work ethic in this business. If you knock on a ton of doors every week you will be playing the numbers game which works in RE. However, If you have no message it will fall on deaf ears.
A consistent message of how you do your job is terribly important in this day and age. In California 1 out of every 54 adults has a RE license. Makes me think we need a Multiple Listing Agent Service too. OH WAIT we DO have one! The problem there is that most agents that are getting onto the NET think " I want my site to be at the top of the search engines". THAT is kinda hard since there are only 20 --Top 20 slots available and when there are 2500 agents in a particular area......well....you do the math. Even if you are prone to using phrases like, "I give 120% for you" which by the way 120% does not EXIST....you are putting yourself in a precarious position of not having a message that flies to a prospect.
Agents need to be entrepreneurs in a different way and the traditional way at the same time today. So with that in mind as well as the other ramblings I have posited here let's take a look at a few absolutes to success:
1 - Make sure you have an undaunted attitude towards hard work
2 - Make sure that attitude translates to actual work!
3 - Have a cohesive message about who you are and why your work ethic coupled with your technical Internet
savviness sells homes.
4 - If you don't have that savviness......get it from someone else
5 - Make your personal advertising strong and succinct.
6 - Make your listing presentation TOTALLY focused on your prospects house not you.
7 - Prove that you show their house off and get exposure beyond the other agents vying for their business
8 - And follow up follow up follow up on a myriad of ideas related to the sale of the prospects home and never
ever let more than a week go by without speaking to the seller about SOMETHING.
Now that's all fine and dandy in print....BUT...an agent today needs to have an arsenal of techniques primarily related to killer representation of the house ( not a snapshot and only one), killer Internet exposure backed up by a cohesive print ad strategy. And if that aresenal isn't in place before you go to a listing presentation you have nothing to separate you from the guy or gal that has a killer smile and makes the seller choose them for ALL of the wrong reasons.
You can do this right if you take the time and energy to create an environment that makes it hard for the prospect to say no. An agent that is prepared and confident in their services will win every time!