***Full disclosure - This is the blog I wrote for Realtor Magazine Online / YPN Lounge***
Some — many, actually — will tell you that real estate is about three basic principles: location, location, and location.
Of course it would be silly to dispute it. Right?
Question: What if the three sacred laws of real estate also pertained to a nonphysical or virtual space?
Instead of thinking of real estate as just a place on a map, or an intersection you may know, imagine that “location” also refers to real estate or Internet placement on a proven high-volume Web site. The place where the vast majority of all people looking for a home go to find their information.
Get it? It’s about placement, placement, placement!
In fact, research shows that 82 percent of people who are going to buy a home this year will do most of their search online, and 86 percent of those online searchers will go to Realtor.com.
So, here is my bold, young, arrogant statement: Physical location is important, but unless you have superior online placement, it doesn’t matter.
I’ll go even further: Internet placement of a home on the market is the single most important
factor that makes a home sell.
Bham! I said it!
We live in a different world than we did 5 years ago.
Today’s real estate market is vastly different than the one from the beginning of this millennium, let alone from the mid-90s or mid-80s.
Initial market position and location are important — but an agent, office, and company that truly understands Internet placement and marketing is more so.
Is the real estate industry still about people? Absolutely, but it is also about the sophisticated marketing of a commodity and creating a perception of value. Have you ever heard of a little Internet site called eBay?
So, on your next listing appointment, ask yourself: “Do I get it?”
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