I grabbed this off a press release but it's true. If you've ever been to the Village at Deaton Creek in Hoschton, GA, you'll know why people are flocking there.
Pulte Homes (NYSE: PHM) is pleased to announce that Metrostudy has named the Village at Deaton Creek by Del Webb Metro Atlanta's top selling community for 2007 in its fourth quarter report for 2007. Metrostudy is a housing market research firm that is the leading provider of real estate and related market information in the country. Metrostudy provides primary and secondary market information to the housing and related industries nationwide.
Del Webb attributes its successful year to three key factors - the reputation as the nation's leader in active adult lifestyle communities for more than 47 years, the large base of baby boomer households in Atlanta, and the community's entire $10 million amenity package being fully functional.
Atlanta is in line with national trends that point to baby boomers as the fastest growing population and household segments. According to the US Census Bureau, there are over 530,000 households in the Atlanta market that are 55 and over. That is nearly 30% of all households in the Atlanta area. "We see a majority of our customers coming from the Atlanta area. Baby Boomers are one of the largest groups in the market, and they have significant buying power," says Cooper. This group also represents the largest growing segment in the market - by 2011, it will account for nearly 700,000 households. In fact, one in five metro Atlanta residents will be 60 or older by 2030.
The 35,000 square foot Club at Deaton Creek amenity center opened its doors in the summer of 2007, and the final phase of Village at Deaton Creek's amenities opened on schedule in December, just a year from the first homeowners moving in. Cooper notes, "The lifestyle is in full swing, so customers can envision themselves living in the community." Situated in Hoschton, near Chateau Élan, Village at Deaton Creek offers a full-time lifestyle director, 35,000 square foot clubhouse, miles of walking trails, a tennis complex, bocce ball courts, a dog park, and softball.
Cooper adds, "Being only 40 miles north of Atlanta, we offer our customers the opportunity to downsize and stay close to their family and friends, plus immediate access to a highly social and highly amenitized lifestyle."
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