This past weekend our office had an "open house blitz" in Falmouth, MA. There have been some interesting results. We did open houses on both Saturday and Sunday from 9-11, 12-2, and 3-5 or about 10 open houses over the 2-day period. The weather was good both mornings with clouds taking over about 1:00 PM on Sunday afternoon.
We promoted the open houses with mailings to known buyers, mailings and e-mails to area agents, in the local newspaper and on various websites.
On Saturday, there were very few people who just dropped-in. They came because they were told about the open house either by us or other agents. Sunday morning was a surprise, however, as 36 people came to a listing that has been on the market for nearly a year. Go figure.
As of now, no offers have materialized from the open houses but it's a bit early. Each of the agents who covered the open houses, however, did get at least one buyer or listing lead.
If you have a technique that you feel makes your open houses successful, please let me know.
Comments(3)