The following is an excerpt from an article written by Marc Davison at 1000 Watt Consultng:
Technology sure is great. When used correctly it enhances, expands and engages the experience. But it's not everything. Sometimes technology can distance us from what we do best. Like the human touch. Like friendship. There's no technological substitute for doing that. For doing the right thing. For going that extra mile. To me, this is part of Web 2.0 is about. Back to core basics. People connecting with people.
Read the entire story http://www.1000wattblog.com/2008/02/little-do-they.html#comments
I have been teaching my agents for years, that before a real estate transaction can happen, the agent must first make a friend of their customer or client.