What did Rod know that many of us don't know in 2007?
In Internet parlance............OMG means of course OH MY GOSH! In Real Estate Internet parlance. OMG mean---OH you mean I need to take a picture of the HOUSE to sell it? OMG!! I QUIT!!!
Lemme give you a few examples of the horror without. All 4 of these homes are priced at $599,000!! Which one will you want to go see?
A - 
B - 
C - 
D - 
Now I don't know about you ---but what picture best represents the house YOU would want your seller to see, that lets them know of your abilities as a home marketer?
It is still amazing to me that even today there are as many as 41% of homes in any given MLS and/or other venues of real estate marketing that have NO PICTURE AT ALL! Perhaps that would be better than A, B and C here as I think of it. However I digress.
It is the same as if you went to get your headshot done at a photography shop......and when you got the proofs :
A - they didn't look like you
B - they looked like your mother (that's for guys too)
C - you didn't know you were wall-eyed and rush to the doctor for help ( for ya'll in Texas...my original home) DOC----MAH AHHS MAH AHHHHHHHHS
D - they looked like you looked 20 years ago ( chuckle) Perhaps.
Would you be a happy client?
The standard home shopper today is a female that has been working all day long, got home and took care of the kids, cleaned the house and made dinner for all, kissed her hubby, fed the dog, watered the plants, kissed the hubby, kissed the dog, cleaned the dishes after dinner, thought of riding the treadmill but was too tired to so..........gets the kids ready for bed and FINALLY is able to sit down at 10:30PM all alone at the computer and looks for houses. For fun, for need, to get away....to dream of a home she wants or to find the right house that they WILL buy!
Why on earth would she bother looking at a house that says PHOTO COMING or NO PHOTO or even these wonderful examples above. Except for D that is.
Making a house warm and inviting is even better than Armor-alling your tires to sell your car. And believe me chances are you would put ArmorAll on that crappy lil $2500.00 car so why not do a bang up job ( I am not impugning your car BTW)on your listings? By the way---almost 80% of all consumers look for Virtual Photography FIRST in their searches let alone still pics.
Showing off the sellers house will make you MORE points in the long run for referrals of all types than almost anything else you do and can be used to get more sellers because you care about the representation of the house ergo--you care about the client!
Comments(11)