Taking over the farm --- now is the time!

Real Estate Agent with Realty One Group CA BRE # 01437264
SO this is what I have been hearing: "With so many competitors cutting their advertising budget, and especially their direct mail to their geo farms, this is the time to set yourself apart.  This is the time that your potential future sellers will notice YOU are STILL in business and keeping in touch with them.  SO, do it ... give them those market updates, drop off your note pads, and certainly, BE SEEN all dressed up and ready for business at the LOCAL STARBUCKS with your laptop, working away and researching the MLS.  Have stats readily available in your briefcase.  Blow the competition away... by showing up and being competent.  Make sure you do open houses and be READY at your open houses."   Has anyone out there been doing this and have you been getting better that average, or even hopefully exceptional results?  Can't wait to hear your feedback and comments.

Comments (5)

The Michael Pierce Team
Better Homes & Gardens Kansas City Homes - Leawood, KS
Kansas City Real Estate Experts
I still do mailers to past clients but not as a means to generate raw leads.  I am no longer a fan of mail based farming (unless it is a niche area or your subdivsion) because I no longer think it is effective.  I do like your idea of being seen at the coffee shop every morning for coffee before work. 
Feb 18, 2008 03:25 PM
Sherry Bahrami
Mike, thanks very much for your feedback ... great website and that video with the natural ranking results examples is absolutely fantastic!!!!!  Thank you!
Feb 18, 2008 03:42 PM
Lynda Eisenmann
Preferred Home Brokers - Brea, CA
Broker-Owner,CRS,GRI,SRES, Brea,CA, Orange Co

Hi Sherry,

When others cut back, no doubt that's a great time for someone else to step-up! I've seen it happen before.

Feb 18, 2008 03:57 PM
Audrey Hoffman
VoteAudrey blog - Columbia, SC


Wish I was there in Laguna Beach right now!  It's chilly here in Baltimore.

I agree with Lynda---being ahead of the game means staying in the game.  As for mailers, check out this post:


Whatever works for your niche area, shine!

All the best,


Feb 18, 2008 04:11 PM
Karen Anne Stone
New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX
Fort Worth Real Estate

Sherry:  You've got some good ideas, and a great attitude.  What a winning combination.  How can you lose ?  Thanks for sharing.  I have a link from a Starbucks post I made a month or two ago.  I will share it with you.  So Many Offices To Choose From .

Feb 18, 2008 04:12 PM