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Formula for a Winning Listing Presentation...

By Rachel Voss

Real Estate Agent with Platinum Realty

February 19, 2008 12:13 PM

What is the formula for a winning listing presentation?

I have spent hours online today searching for a "how to" manual for creating a listing presentation. I'll save you the time and just tell you now that one just doesn't exist! I have an example of a listing presentation from my mentor. It is a simple packet of papers with an about me section, explanation of service, etc. I could imitate his and just make changes to make it fit me, my personality, and my services, but there's something inside of me that strives for more and wants to go above and beyond the norm. So I took it upon myself to search for new, fun, and unique ideas for a listing presentation. I don't know that I really found what I was looking for,but I did find some useful information.

Many of the seasoned agents out there probably already know about these things, but if not I am happy to show you something new!

I'll start with some of the websites I found.

www.zillow.com - Helps you estimate the value of homes. Also provides other helpful tools for you to provide great service to sellers and buyers.

www.vflyer.com - Here you can create a virtual flyer to use while marketing in online classifieds such as craig's list.

www.postlets.com - also helps you with the html for creating an ad on websites like craig's list.

www.futureofrealestatemarketing.com - This website was full of all kinds of information specifically for marketing real estate.

Another cool thing I found (and my favorite) is Microsoft Photo Story 3. You can go to www.microsoft.com and download this program for FREE! This program allows you to take pictures and create a slideshow out of them. You can add words and slide transitioning much like PowerPoint. You can zoom in and out and move from left to right to make it like a video. Then you can upload your video to www.youtube.com or another type of website like it and use it in your PowerPoint presentation. This allows you to have a video in yourr presentation. All you have to do to play the video in your presentation is press the button! This is a very simple and very professional way to present your listing presentation.

Hope you all find these things as useful and interesting as I did! Happy Exploring!

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Tina Faust, GRI

N/A - Everett, WA

Thanks for the other links and info - I've used MS Photo Story before, but I really should get back into it.

I use www.myneighborhoodagent.com for pocket sized listing cards that sellers can pass out, or www.overnightprints.com for other custom printed pieces about a seller's home.

Also - www.cafepress.com is a great place to get custom gift type items made up for clients without having to order in bulk.

Good luck and happy hunting.

Feb 19, 2008 12:54 PM

Calvin Neely

FLI Properties - Lagrange, GA

Let's get you moving!

I was working on a similar blog yesterday but never posted it! Thanks for the links. I also found the MS Photo Story in my looking around. There is another site that does something similar that I read about in another blog, but I forgot what it was. When you finish your presentation let us know how it turned out!

Feb 20, 2008 04:26 AM

Rick Sergison

EXP Realty of Canada Inc., Brokerage - Pickering, ON

Durham Region Real Estate Blog

I just stopped by to welcome you to Active Rain. I hope that you find it a great benefit to your business and that you see the value that I have also found here.

There are some great group both local and broad based,.... enjoy!

Feb 23, 2008 12:23 PM

Dee Neal

Palmer House Properties - Alpharetta, GA

Atlanta Area Real Estate

thanks for the info. i've been wondering about this too. luckily, i've been able to win listings without a written presentation and my clients have been more than happy but my luck is gonna run out soon. BOOKMARKED!!!

Mar 01, 2008 03:29 PM

Greg Dallaire

Dallaire Realty - Green Bay, WI

Green Bay Homes

It's really neat to see how most of us are thinking alike. Thanks for sharing these tools i'll definetaly implement a few of them into my everyday business.

Mar 01, 2008 04:03 PM

Diana Foster

BKG brokerage - Braselton, GA

Realtor- Helping you find the perfect home!!

Thanks for the great info. I use postlets and love it.

Mar 02, 2008 03:15 PM

Alex Mordas

EarthSTEPS - Tallahassee, FL

Green Building Consultant

Thanks for the info... I will be using this soon.

Mar 02, 2008 05:48 PM

Ronald Cardozo

Pulaski Bank - Overland Park, KS

I have had issues with using Zillow before, especially sicne the Tax Recordings have been a couple of years old.

I have been posting homes on Craigslist for realtors and getting a litte response, The main thing about Craigslist that you need to repost basically every other day.

You can use your flyers from Publisher as a picture on Craigslist.

A couple of other sites,

www.ilist.com

www.angieslist.com

excel flyers still has a great resource.

If you need help building a flyer let me know,

Mar 10, 2009 11:47 AM

Kevin Wright

San Jose, CA

Excellent information! Working with many agents on listing presentation techniques I found using a listing package can be very helpful. If you get a chance please check out http://prelistpackage.com They have the latest tools, templates, tips and scripts to make your job much easier during the listing presentation. Thanks for sharing!

May 22, 2011 08:26 PM

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