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What is in a Name? - I think it matters!

By
Home Stager with Design by Marla

I was recently talking to a man from Sweden.  He asked me what I did and I told him I was a Home Stager and gave him my "30 second elevator speech".  He said in Sweden they are called "stylists". 

Do they call them stylists anywhere else?  I like the name.  The name has a more creative feel than home stager.  To me, "Home Stager" has a "work horse" feel to it.  Stylist implies creative transformation but home stager implies furniture mover/rearranger.

 

Don't get me wrong?  I understand all of the different hats that "stagers" have to wear.  I'm looking at the public perspective.

 

Here are the definitions according to Webster:

 

Stager

Stager

 

 

Main Entry:

stag·er

Pronunciation:

\ˈstā-jər\

Function:

noun

Date:

1570

: an experienced person : veteran

 

 

 

Main Entry:

styl·ist

Pronunciation:

\ˈstī-list\

Function:

noun

Date:

1795

1 a: a master or model of style; especially : a writer or speaker who is eminent in matters of style b: a person (as a writer or singer) noted for a distinctive style2 a: a person who develops, designs, or advises on styles b: hairstylist

 

 

 Now, I did not touch-up these definitions- these are the from the dictionary.  I think that the Webster definition of "stylist"  is a better example of what we do?  What do you think?  Should "home stagers" try a new name?

 

Marla

Design by Marla

Comments(15)

Show All Comments Sort:
Melissa Marro
Keller Williams First Coast Realty - The Marro Team - Orange Park, FL
Jacksonville Real Estate and Home Staging
Interesting idea.  The issue is that people are at least somewhat familiar with the term 'stager' now.  It seems to change the title would mean having to additionally educate agents/public.  I do think if your market isn't fully caught on to staging then it could be a possibility.
Feb 19, 2008 03:04 PM
Marla Hofstee
Design by Marla - Burbank, CA
Design by Marla- Home Staging, Burbank & Los Angeles, CA

Melissa,

I still meet a number of folks who do not know what a home stager is!  It's surprising to me.

Feb 19, 2008 03:10 PM
Doug Jones
Mortgage Magic - San Jose, CA
Mortgage Broker - NMLS 286668

I like stylist, most people feel better coming from their personal stylist, why shouldn't a home

Feb 19, 2008 03:37 PM
Michelle Minch
Moving Mountains Design Home Staging, Pasadena, CA - Los Angeles, CA
Home Staging Los Angeles and Orange County, CA
Marla: There are some that call themselves "property stylist" or "real estate stylist". The problem is that, while not everyone knows what a stager is, there are are many who do, thanks to HGTV and the like. You will be spending a lot of energy reinventing the wheel. I'm not sure that what you would get out of it would be worth all the energy you'd have to expend to go against the flow.
Feb 19, 2008 04:21 PM
Josh Perrington
Arkshire Financial - Marietta, GA

Hey Marla! Although the term Stylist is creative, I would have to say stick with Home Stager.  Stick with Stager, but have your tagline emphasize the stylist aspect.  Ex: Your personal home stylist...  Something like that.

Just my 2 cents... :o)

Feb 19, 2008 09:40 PM
Julea Joseph
Reinventing Space - Chicago, IL
Julea Joseph House Stager - Reinventing Space

Hi Marla,

I've been using Interior Stylist since 2002, and have a site www.interiorstylist.org

Feb 20, 2008 12:11 AM
Julea Joseph
Reinventing Space - Chicago, IL
Julea Joseph House Stager - Reinventing Space

Oops - Here's my card.  Front & Back

Card

Feb 20, 2008 12:16 AM
Marla Hofstee
Design by Marla - Burbank, CA
Design by Marla- Home Staging, Burbank & Los Angeles, CA

Doug-  Thanks for your vote for stylist!

Michelle- You are right. More people know what a home stager is.

Josh- I like your idea about using "stylist" in my tagline- I'll have to work on that.

Feb 20, 2008 01:41 AM
Elaine Manes Gage
Home Staging Online Services - Denver, CO
Staging done ONLINE!
Marla- I agree that there is certainly more a sense of what we do, with the word "stylist". I think it should be a personal choice, and whatever makes you stand out from the crowd, is a GOOD thing!
Feb 20, 2008 05:27 AM
Marci Toliver
438-4642 - Mauldin, SC
Anderson SC, Spartanburg,Greenville SC, Home Staging
Tanya and I use property stylist on our cards!
Feb 20, 2008 05:35 AM
Marla Hofstee
Design by Marla - Burbank, CA
Design by Marla- Home Staging, Burbank & Los Angeles, CA

Tracy- Yes, I agree stylist is nice but stager is better recognized. Hmmm.

Yvonne- You're funny. I'm sure your hair looks wonderful!  : ]

Julea-  I like Interior Stylist.  Can I borrow it?

Feb 20, 2008 07:21 AM
Julea Joseph
Reinventing Space - Chicago, IL
Julea Joseph House Stager - Reinventing Space

Marla,

Only if you become one of us - It's Service Marked  - Look at my blog to join our network - http://activerain.com/blogsview/379197/Got-What-it-Takes

JJJ

Feb 20, 2008 07:47 AM
Marla Hofstee
Design by Marla - Burbank, CA
Design by Marla- Home Staging, Burbank & Los Angeles, CA
Julea- Good thing I asked.  I didn't realize that you had registerred the name.  I will look at your blog.  Thanks!
Feb 20, 2008 08:02 AM
Marla Hofstee
Design by Marla - Burbank, CA
Design by Marla- Home Staging, Burbank & Los Angeles, CA

Thanks Elaine- Having a unique identity and standing out from the crowd is what it is about- isn't it?

Marci- I like property stylist also.

Feb 20, 2008 03:33 PM
Mary Lou Teague
HOME STYLE AND STAGING LLC - Knoxville, TN
Home Style and Staging Knoxville. TN
I guess from my name you can say that I like both: HOME STYLE AND STAGING LLC I covered both !!!!
Mar 02, 2008 09:57 AM