Changes for Uploading Photos to Localism

By
Real Estate Technology with ActiveRain

As many of you may be aware, we are in the process of doing a complete makeover to our consumer portal, Localism, and we're very excited about how things are shaping up. No doubt this platform will become THE destination of choice for consumers to access relevant local information and to interact with real estate professionals in their area.

One of the constant challenges we've faced has been in the area of uploading photos to Localism. We've been awarding points to our members for posting images, and for the most part, the process has worked. Unfortunately, there have been those who have abused the system, and have uploaded images that offer little or no value to consumers. Obviously, if we're going to launch a premiere consumer-orriented site, we naturally want all elements of that site to represent/reflect the very best of what we have to offer.

As such, until further notice, we will no longer offer points for uploading photos to Localism. Points earned up to this change will remain intact. We will still review pictures in your area that we feel do not meet the criteria we have set forth for posting photos and remove them if they don't meet the guidelines.

At some point, we will publish a more clear and concise policy/criteria on what is permissable/acceptable for members to upload to Localism. Around the same time, we will institute a review of all Localism photos, and edit them according to that policy/criteria.

We truly appreciate those who have faithfully contributed quality images of your markets, and for all of you who have been posting good, relevant content to Localism. Your consistent efforts will be greatly rewarded!

Rich Jacobson

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Rainmaker
428,555
Eric Kodner
Wayzata Lakes Realty: Eric Kodner Sells Twin Cities Homes - Minnetonka, MN
Wayzata Lakes Realty: Twin Cities, Madeline Island

More discussion about "junk" posts might be in order.

How would you assess the work of a member who uploads weekly, ten "market reports", all prepared each week on a glitzy template, with flash graphics and a call to action?  These so-called market reports do not vary at all in content, except that they pull two or three lines of statistics off the local MLS and insert them in the middle of the template.  So you might read ten reports on stats from places like Sheep's Elbow, Wisconsin (sorry, just making that one up!) or Who-Knows-Where (again, fictional), Michigan, perhaps communities with a population of a few hundred people or less.  Each post is barely long enough to earn the 200 points.  And it took the poster two or three minutes per post to look up the stats.  Maybe the secret to success is to call everything a Market Report!

Then there's the fellow who posts ten consecutive times, about "motivational" topics.  Each post sounds like it was cut and pasted out of a Zig Ziglar or Anthony Robbins or Wayne Dyer text.  Yes, they've been written in a real estate context.  But how many times do we have to read "winners never quit and quitters never win" by someone who is hogging the blogroll with homilies and worn-out adages, like "neither a borrower nor a lender be"??

You can usually tell whether it took five minutes or fifty minutes or five hours to research, assemble and write a post.  But there's absolutely no difference in the points earned, regardless of the effort and worthiness of the post in question.

 

 

Mar 05, 2008 04:08 AM #83
Rainer
10,405
Gina Kay Landis
Home Experts Realty - Dayton, OH

Ok here's the thing - certainly there may be people who misuse the "system" - any "system" - that said, there are people like me who come from a Bulletin Board background where comments like "nice post" etc. are appreciated as being supportive. If people are going to judge those as something unseemly, then of course they will.

Frankly, I don't post to get points. I post because I have something to say, to ask, to share, to challenge. The point system has its place, and I would wager that in some future time, maybe even the current point system will be revised.

I would think the most essential place to "get noticed" would be on Localism, and maybe that's why there's the animosity I am seeing here.

If Localism truly brings lots and lots of business in future, then that will be great. If the general public judges how effective an agent someone is by the points they get on AR that set them in prime positions of visibility, then that's accepting misinformation, because the number of points someone gets is not at all indicative of how effective a real estate agent someone is. It might show other skill levels, but not that of being a real estate agent.

As for how much time it takes to write a post, well, I can write a pretty in-depth post in less time than can others, by virtue of my typing speed. Who cares? And if this is truly a social networking/professional networking site, then what difference does it make if someone wants to be supportive, or post what they want.

I think it will all shake out in the end. AR has some clearly intelligent moderators as well as very good programmers, and add to that the brilliance of develpping this site, and I think there's enough collective intelligence to effectively manage this growing bunch of agents and affiliates. Maybe not as well currently, but as things change, priorities emerge, Localism takes off, and people who stay or leave become more obvious as to what they want the site to "be," then it will become what it will become.

 

Mar 05, 2008 07:48 AM #84
Rainer
26,962
Adam Affleck
Remax Charlottetown Realty - Charlottetown, PE

Great info.  I thank you for taking your time to post this valuable info.  I hope all others can use this to their advantage.

Thanks again,

Adam Affleck

Remax PEI Prince Edward Island

Remax Charlottetown PEI

http://www.adamaffleck.com/

 

http://www.atlanticrealtysolutions.com/
Mar 05, 2008 09:16 AM #85
Rainer
10,405
Gina Kay Landis
Home Experts Realty - Dayton, OH

By the way, in my world, 10 posts a week is nothing. People who are passionate will post more. People with time will post more, if they are permitted. People who blog regularly will post more. The BB of which I am a member logs many more posts or replies from people. It is at least as passionate a topic as real estate is to its practitioners.

 

Mar 05, 2008 12:08 PM #86
Rainer
208,738
Bob Cumiskey
A1 Connection Realty, Inc. - Sun City Center, FL
US Army Retired, Your Sun City Center, Florida ~ Realtor
Oh well, Life goes on as we turn the page on another chapter.
Mar 05, 2008 12:23 PM #87
Rainmaker
30,937
John Hokkanen
SurfTheTurf.com - Encinitas, CA
Encinitas Real Estate
I've got to agree with the decision.  I've seen photos of power poles and stuff like that.   Clearly a power pole in one town looks pretty similar to that in another and offers no localism value. 
Mar 05, 2008 01:21 PM #88
Rainmaker
717,867
Ruthmarie Hicks
Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605 - White Plains, NY
Gina - not necessarily.  Try posting 10 QUALITY blogs a week.  It's not that easy at all.  Depends on what you do though.  I do a lot of localism. Very labor intensive. 
Mar 05, 2008 04:15 PM #89
Rainer
68,685
Alan 'AJ' Nisen California Contra Costa Mortgage Officer
A Large Bank in America - Lafayette, CA
Rich, I agree that there needs to be a change, especially if you are going to make "Localism" a site of choice.  I cant' wait to see the changes. AJ
Mar 05, 2008 04:15 PM #90
Rainer
10,405
Gina Kay Landis
Home Experts Realty - Dayton, OH

Ruth, quality is in the eye of the beholder. I have pretty high standards for what I consider "quality" and I'm certain yours may be different, though likely just as high. Relevancy, all the other issues aside, is key. Whether it's Localism, Technology, or something to do with your own brokerage,

 The other thing is, sometimes people's content outside of their writing style is high quality. Why bash those who may not have the same skills or focus as another? Sound and fury...

 As to "ease" in posting, again, that's a matter of personal skill or expertise or interest in pulling their thoughts together and putting them onscreen. For some, that's easy. For others, not so.

As to trying to post 10 "Quality" posts a week, well I haven't even attempted that yet, though I'm sure I will. Not enough time, currently, but I'm looking forward to posting.

 

Mar 06, 2008 08:33 AM #91
Rainmaker
428,555
Eric Kodner
Wayzata Lakes Realty: Eric Kodner Sells Twin Cities Homes - Minnetonka, MN
Wayzata Lakes Realty: Twin Cities, Madeline Island

Ruthmarie, it would be interesting to try a sociological experiment.  Find one of the "uber-popular" bloggers..you know, one of the old-timers who can get 100 comments from friends on their subscriber list in an hour by writing about stepping in dog poop.  You'd have to find one who would go along with this experiment, and I don't know if anyone would. 

Anyway, take that person and have them write three or four posts, then turn the posts over to someone who's a newbie or somewhere in the middle ground when it comes to popularity and subscribership.  Let's measure the average number of comments received by those posts when placed by a less-popular member.  What do you think? 

:)    

Mar 07, 2008 09:03 AM #92
Rainer
10,405
Gina Kay Landis
Home Experts Realty - Dayton, OH
LOL Eric!
Mar 07, 2008 02:07 PM #93
Rainmaker
428,555
Eric Kodner
Wayzata Lakes Realty: Eric Kodner Sells Twin Cities Homes - Minnetonka, MN
Wayzata Lakes Realty: Twin Cities, Madeline Island

I meant it to be funny, Gina!

It is true, though.  If you put the right photograph (meaning the photo of its author) on any blog, it will get views and clicks and comments.

I recently noticed a pretty funny comment by an AR newbie who was commenting on one of the "top" bloggers' posts.  She wrote "Oh _____, I just love reading your posts because everything you say is always true!'

Smooch, smooch..

Mar 08, 2008 04:38 AM #94
Rainer
10,405
Gina Kay Landis
Home Experts Realty - Dayton, OH

Really? You mean within the blog itself and not as the adjunct photo to the right of the blog frame? Wow. Didn't know that.

We have an agent that I swear, looks just like Geena Davis. I'll let her know and maybe her photo will glean some action LOL.

OH wait a minute - what if someone wrote about the exact same subject as an "old timer" - hmm wouldn't searching on that subject bring up both posts? hmmm.......

Mar 09, 2008 02:01 PM #95
Rainmaker
717,867
Ruthmarie Hicks
Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605 - White Plains, NY
Oh -I'm sure they would line up to do that Eric!
Mar 09, 2008 07:32 PM #96
Rainmaker
1,609,546
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

Well that blows. I am glad that you finally took into consideration(advisement) when I mentioned the AR gent who posted 20 pictures of a golf course in my area. Now what am I gonna do with my golf pics? I needed those points!

BTW photos should get more points than comments.

Mar 10, 2008 09:12 AM #97
Rainmaker
1,560,590
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info
Damn I missed all this drama!  Better subscribe to this one I guess.... and get my 25 points to boot.
Mar 15, 2008 10:21 PM #98
Rainmaker
189,491
Debra Kukulski, Broker Associate
RE/MAX Suburban - Cary, IL
SRES;SFR,CDPE;GRI;ABR;e-PRO Realtor, Northern IL
This explains why I did not get points for my photos!  It still seems like quality contributions should be awarded points after review but I bet that is just too much time.  You still get the benefit of buiding up localism for the consumers and getting your name out there more.   I guess it is like paying it forward!
Apr 04, 2008 01:32 AM #99
Rainer
39,925
Clark Garrison
Taylor 1 INC - Atlanta, GA
"Loan Modifications"
Great to see these upgrades that i'm sure will make Localism more effective. However, I missed the opportunity to obtain points! Oh, well I'll still add interesting photos!
May 03, 2008 09:42 AM #100
Rainmaker
224,219
Nancy Larson
I am a licensed referral agent in NJ - Hutchinson Island, FL

How do you share our photos?

Jun 12, 2008 12:18 PM #101
Rainmaker
204,253
Everard Korthals
---Preferred Lifestyle Advisors--- - Lancaster, PA
Mountain Realty

google picks em up most likely. Too bad the point system was taken away but seing that the guidelines are so strict and seing that most communities are not made of amusement parks and just homes, it will most likely not matter.  City community pages however will probably have to include photos of some residential units as they're connected many times to commercial ones.  I definetely would like a reclarification on what flies and what doesn't seing that this update is 1/2 year old and Localism  has since gotten much larger in viewership. I'm definetely scratching my head right now as to how to add pictures of a community when that community is just homes. some feedback on this is necessary because some districts in our local area are called historic due to the historical nature of the homes themselves. Take the ability to showcase that away and there's nothing left to talk about other than the occasional garage sale.

 

Aug 17, 2008 06:22 AM #102
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