While at a business over breakfast meeting this morning, I was sitting next to a woman who was a business consultant. Since I had worked in this field briefly (and I still do from time to time), we had something to talk about. She said one thing that made me think about my marketing though. She said that everyone should have at least ten different marketing campaigns going on at any given time. The number seemed high to me, but later, I attempted to see if I had ten campaigns going, and how I was doing with them. Here is my list:
Word of Mouth- this is still considered the best way to promote yourself. I let everyone I know what I do, and I ask family and friends to spread the word too.
Provide great customer service, and then ask for a referral. It never hurts to ask.
Business cards- The two Realtors in the room with me did not have business cards. I told one of them: how am I going to refer anyone to you, if I do not know how to get in touch with you? I print the urls for the different sites I write for on the back of my card, so people will see me as an expert. I leave my card anywhere that is appropriate.
Blogging- here on the Rain and on Wordpress (and a few other places). I try to find ways to connect with customers, so they will come back to the blog.
Article submission to e-zines- I think that I am cheating with this one. I see it as being connected with four, but maybe to reach ten I need to separate it out.
Mailers- I market myself to agents and home buyers. Should I include my e-mails here, or could that have its own number?
My Website- maybe all of my internet marketing should be under one number, but I see my site as one means of marketing, and blogging as something different.
Internet advertising- see 7. My internet ads lead back to my website, but I think of this as its own campaign.
Networking- I should have put this one after number one. I go to business networking meetings as well as social ones, and this probably is the biggest lead generator behind WOM.
I am still working on it.
I am working on revising my media packet, because in the off line world I have not had such success. For that reason, I think that I cannot put it under number ten. The nice thing about this counselor's statement is it made me think about how effective I have been, and am I using different marketing tools. I think that what is most important is allowing our campaigns to develop and grow. Nothing we do should remain stagnant.
So here is my question to you: do you have ten marketing campaigns going on? Is it anything that you could share to give others an idea?