Color My Agent Green

By
Real Estate Agent with Houlihan Lawrence, Associate Broker

 

                                                      

   Clients are asking, "How green is my Realtor." More buyers are looking for ways to save energy and agents are looking to attract buyers and sellers.  Want to try a new way to market your services as a Realtor?  In today's downward spiraling real estate market thinking of new ways to promote yourself might  not be so difficult.  So, her comes the mother of invention, real estate agents are trying to attract buyers and sellers by making them aware of  "green," environmentally friendly homes.  The agents market these energy saving homes on their Web site.  And go as far as to take course to gain knowledge about geo-thermal heat pumps.  They also endeavor to help their sellers qualify for grants and tax credits for these improvements that save energy.  But is all the knowledge gleaned in abbreviated courses enough to answer as an expert?  That is questionable.  Read, "How Green Is My Realtor."

Comments (8)

Ross Quintana
Real E Smarter - Spokane, WA
Real E Smarter Real Estate Coach - 509-362-1966
Yes I think any angle and in many ways all angles is the way to go, but you have to be true to yourself because the people you will attract will see if your a hypocrite.
Feb 20, 2008 10:24 AM
Frances C. Rokicki
Fran Rokicki Realty, LLC - Bolton, CT
Broker-Mentor,CRS

I believe some help is needed, but, in the last seven years, many folks here in Ct had replacement windows installed, vinyl siding, new roofs, new furnaces.  Here, oil is the most popular resource for heat. Electric heat pumps are here and there, but, now in this market, no one wants the expense.  Times are changing for sure, our older New England homes are better insulated, so I would guess, that's a good green thing:)

It's a Good Life!

Fran

Feb 20, 2008 10:24 AM
Ginger S
Wilkinson & Associates, Wilmington NC - Wilmington, NC
Wilmington NC Real Estate & Relocation~
Hi Renee, Good post! You should include it in the AR Eco All Stars group

http://activerain.com/groups/GREEN

Ginger 

Feb 20, 2008 10:24 AM
Renee Stengel
Houlihan Lawrence, Associate Broker - Katonah, NY
Westchester County

Ross,

That is great advice. 

Feb 21, 2008 09:51 AM
Renee Stengel
Houlihan Lawrence, Associate Broker - Katonah, NY
Westchester County

Fran,

I agree but you need to know what you are talking about so course will help.

Feb 21, 2008 09:52 AM
Renee Stengel
Houlihan Lawrence, Associate Broker - Katonah, NY
Westchester County

Ginger,

If I ever write about a "green home," again I will.  And thanks

Feb 21, 2008 09:53 AM
Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection
Renee - I agree that it is important to take some classes to familiarize ourselves with what it is to be green, then we will be more knowledgeable when talking to clients and our opinion will be more valued.
Feb 23, 2008 10:50 PM
Renee Stengel
Houlihan Lawrence, Associate Broker - Katonah, NY
Westchester County

Hi Jennifer,

Good to hear from you.  Hope we will meet someday.  And I could not have said it better.

Thanks.

Feb 24, 2008 12:00 AM