The most important item in selling your home is get the market price right

Industry Observer

Setting the Sales Price

Before we set the sales price of your house, I'll run a Comparative Market Analysis (CMA) that will show the listing price of similar houses in the area as well as the prices at which the houses actually sold. Additionally, the analysis will give us information about houses currently on the market and about houses that were on the market but never sold.

Next, I'll ask you about your goals in selling the house. Everyone who sells a house has different goals that need to be factored in when calculating the selling price

  • Is your goal to get the maximum sales price for your house?
    • If so, are you willing to have your house on the market for many months?
  • Is your goal to sell your house quickly?
    • If so, are you willing to sacrifice some of your potential profits to sell more quickly?
  • Would you like to establish a balance between selling your house quickly and selling at the top end of market value?

Market conditions will play a role in setting the sales price of your house. I'll factor in how quickly houses are selling in your area, interest rates, the strength of the school system, and finally whether it is a buyer's or seller's market.

Posted by

John Oman

Retired Realtor

Office IT and Admin

Century21 Stamm Eddy

860 402-3404


Comments (3)

Todd Clark - Retired
eXp Realty LLC - Tigard, OR
Principle Broker Oregon

I think that is one of least asked questions when doing a listing presentation and one of the most important, what is your motivation for selling? If they want to sell quickly you are so right, it is very different that if they want the highest price possible.

Welcome to the rain, look forward to seeing you around.

Feb 21, 2008 03:56 AM

Hi Todd,

 Thanks for responding to my blog.   The problem with many sellers is they do not understand the market, and of course our job is to explain it to them and hope they will listen to the local professional.

This is great forum to all


John Oman
Century 21 Eddy
Newington, CT

Feb 21, 2008 06:46 AM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert
John, glad you took me up on my invitation to ActiveRain, I think you will like here.  I have "Subscribed" to your blog so that I will be notified every time up write one.  Looking forward to reading what you have to say about Real Estate.
Feb 21, 2008 11:58 AM