It's been known for a long time that response time is critical to following up on internet leads. Often the agent getting the business is not necessarily the best, but the first to respond (assuming they continue the dialogue).
Many Gen Xers want immediate information. That's immediate as in IM (instant messaging), not in waiting for an e-mail response. Boomers are very laid back compared to Gen X and Gen Y. They want to be involved in the process, and they want what they want NOW.
Are you ready?
Comments(3)