Agent to broker: Why don't you get it?

By
Real Estate Agent

Broker/owner, your name, your brand on the sign. It's your name that appears on my commission check. This is your office, those are your employees and I totally get that.

But what I sense you don't get is that all of that is made possible by me - the agent. I am the talent. I am the one you recruited based on my local market knowledge. My skills. My reputation. My expertise. My ability to drive the buyer/sell experience.

I am the one whose name appears on the deals.

In an effort to leverage these skills, the ones that drive our collective partnership, I look to you, the company, to match my efforts with yours. While I'm out in my domain -- the field --performing, I need to know that back here, in the office -- your domain -- you are performing as well. I am referring to the inefficiencies, repetitive marketing tasks and other tasks that would be far more cost effective for us and you if they were all automated. Systems that focus on lead generation, lead incubation, follow up lead management and client care - you know, all the touchpoints that are critical to our collective livelihood.

Without it, I the agent have to perform these tasks myself. Every second I stand in front of a copy machine shoving paper into it, I sense the devaluation of my worth, my merit and my production time. I am a real estate professional earning executive level income. I should be mired in executive task and defer menial ones to automation.

I am the talent. You are my agency.

The way things are set up now, it is not working for me. If you want to keep getting a cut of my commissions start acting like my agent. If this isn't resonating, take a look at how William Morris Agent treat their moneymakers. Look at how top talent managers treat their clients. Their entire focus is promoting their talent. From public side -- their website -- to the private side.

When I go to our brokerages website all I seem to find is information about you and the same property listings that can be found on every other listing website. Where's your imagination, your creativity, your sense of building a brand that differentiates from the other brands who are doing the very thing you are?

Don't you realize what you have? Without us, the talent, you have nothing. By not leveraging us, you squander the single biggest asset of our company. Build your brand around us. The talent!

Comments (86)

Sean Allen
International Financing Solutions - Fort Myers, FL
International Financing Solutions

Excellent Point, Those reasons are why I went out on my own a few years ago. I got tired of doing ALL the work and then having to split my paycheck. I've been much happier ever since.

Sean Allen

Feb 23, 2008 07:37 AM
x x
x - Hempstead, NY
Interesting points. I am fortunate to have partnered with a great broker.  I owe a lot of my success to them helping me grow my business.
Feb 23, 2008 09:16 AM
Paul Francis
Francis Group Real Estate - Las Vegas, NV
Las Vegas Real Estate Agent - Summerlin Homes

I could not have said it any better myself Jonathan.

Feb 23, 2008 09:31 AM
Bob Stewart
ActiveRain - Seattle, WA
ActiveRain Ambassador

Hey Jon,

You seem like you 'get it'. Can I recruit you to my firm? We are all about the agent!! ;) 

(I'm cracking myself up here) 

Feb 23, 2008 12:05 PM
Billnulls Blog Florida Realty Professional
Charles Rutenberg Realty - Clearwater, FL
AHWD
That was too good for words! It sure made me smile!!!
Feb 23, 2008 02:05 PM
Sandy Pitchford
Distinct Estates - Palm Beach Gardens, FL
Palm Beach, Jupiter, Tequesta Real Estate
I love the fact the brokers do nothing but take percentages of the agents commission. I never really understood why that worked the way it did. As I am spending a fortune on marketing and spending hours promoting my business, what does the broker do. I have NEVER gotten a client off of my broker in 5 years!
Feb 23, 2008 02:10 PM
Bob & Carolin Benjamin
Benjamin Realty LLC - Gold Canyon, AZ
East Phoenix Arizona Homes
You are so right. Unfortunately it seems all firms are the same and they treat agents all this way.
Feb 23, 2008 03:25 PM
Jason Smith
DreamDirt Auction - Mondamin, IA
This is the single best blog entry I have ever read, and the one I always wanted to write but never got around to it.  I just left the broker you described, the one that lacked imagination and creativity.  The one that told me I was wasting my time on ActiveRain, the one that USED to be getting a cut of my commissions.  Now somebody else is getting it!
Feb 23, 2008 03:49 PM
Scott Gephart
The Delta Group brokered by eXp Realty - Medford, OR
The Delta Group brokered by eXp Realty
It sounds like you work for the wrong company or maybe thiers another problem. The top poducers in our industry are leaders who would rise to the top no matter what broker they hung thier license with. Even though if you can partner this type of agent with the right company you can create a powerful team of Agents. Or you can try it on your own. Good Luck... 
Feb 23, 2008 04:21 PM
Kristal Reid
Coldwell Banker Bullard Realty - Zebulon, GA
Zebulon, GA
LMAO! I love this movie! 
Feb 23, 2008 04:23 PM
Carol Culkin
Diamond Partners Inc - Overland Park, KS
Overland Park Residential Real Estate
Jonathon - Great post - and you're not alone. I have found myself feeling much the same way recently. My brokers are cutting expenses and now have stopped having meetings. There is no motivating force, but fortunately I am self-driven. In regard to Cheryl Johnsons reply - how I read into it, sounds to me that you're facing some of the same issues I am, lack of office support, hi-tech/innovative systems & tools. I totally agree with you - my time can be better spent drumming up new business instead of standing at the copier, fax, and doing things in twice the amount of time than need be. I think one of the best perks any top agents could have is an admin of their own - at least part time or in a large office where there are a few top agents, a 4:1 ratio admin/agents. I'd like somebody just 2 hours a day that i could rely on so I can be productive in other ways - then watch my numbers!      
Feb 23, 2008 06:09 PM
Michael (Mike) Elliott
Nottingham Real Estate Group - Hamilton, NJ
This is why agents are flocking to KW. Great post. Times have changed so much during my 24 year career.
Feb 23, 2008 11:30 PM
Susan Davis
Austin, TX
Excellence Advocate
Love that clip from the movie!!!!! Dont we all feel just like that every now and then?
Feb 24, 2008 08:17 AM
Mara Hawks
First Realty Auburn - Auburn, AL
Inactive-2012 REALTOR - Homes for Sale Auburn Real Estate, AL
I LOVE my agency! They serve me well. Maybe you need to be with a REAL, working team. A difference in the management styles of Brokers, can be like the difference between Kindergarten and Grad School. Just having a license doesn't make a Broker, anymore than a license makes you a REALTOR. It's all in the movement, the ACTION.
Feb 24, 2008 12:59 PM
Jason Lopez
SmartRealty Solutions - San Diego, CA
After reading all the responses about, "The great broker I work for" I wonder...What makes your broker so great?  There are a million reasons of course, but what are the thoughts on that?  Why is your broker the best?
Feb 25, 2008 02:22 AM
Mara Hawks
First Realty Auburn - Auburn, AL
Inactive-2012 REALTOR - Homes for Sale Auburn Real Estate, AL
KNOWLEDGE, SERVICE and INTEGRITY... she walks the talk and is BRILLIANT at it, I must say... it's all about mentoring, education, not just understanding the laws, but understanding WHY... not just performing a calculation for mortgage payments or a measurement for square footage with the help of calculators with built-in programs, but UNDERSTANDING HOW and she makes sure that we actually KNOW what we are doing. So, besides knowing WHAT to do, we know how to think about it and WHY. It's very comprehensive. This is Professional. (There are over 30 women that work in our office, and she has kept the group working harmoniously for years. That, in itself, says A LOT! I personally think one of the reasons may be that NO ONE, absolutely no one, may touch the thermostat! HA!)
Feb 25, 2008 02:37 AM
Vickie McCartney
Maverick Realty - Owensboro, KY
Broker, Real Estate Agent Owensboro KY

Jonathan, having been an Owner and Broker of a company, I can say until you walk in someones shoes, you can't totally understand where they are coming from.   

Feb 25, 2008 05:58 AM
Concetta Pepenella-Timmons
Remax Metro Staten Island, New York - Staten Island, NY
Associate Broker
Very funny video blog and a reminder to be creative .
Feb 26, 2008 12:13 AM
Christina Jimenez
Reliant Realty - Elk Grove, CA

 

 

My thoughts EXACTLY....

Made me want to watch that movie again!

Hope you don't mind I post that video link on my site for my broker to watch :)

Feb 26, 2008 12:54 PM
Alex Heyen
Heyen Real Estate - Millard, NE

its very true that most brokerages do not think outside the box and do very little to earn their portion of the commission checks. 

May 09, 2011 09:15 AM