Buffet fans Unite! There is something about this time of year that makes Jimmy Buffett even more wonderful, like he sings, "I need a holiday," or "I need to go where there ain't any snow," how about "fly me to St. Somewhere," or one of my favorites... "nothing can replace your fears like an island song."
Jimmy Buffett is a valuable resource for us in business. First, he makes great music that puts a smile on your face. Second, he is a master of "branding"; his name conjures up a specific brand. Third, he knows who is market is and sells to them exceptionally well.
If you and I would serve our customer base the way he does we'd be much more successful. He listens to his customers, considers what they want then fills the need.
Another area that we could learn from is he does his job while having fun. If we'd have more fun our customers would have fun. It is also good to remember he sings, "I don't do know business that don't make me smile."
I'm a Parrothead and I recognize his musical genius and his business genius.
What do others think?
Thanks for sharing.
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