Whatever the market is like, what is the most important aspect in the real estate business to bring about the most success possible?
It's your customers - their repeat business and referrals is the lifeblood of any successful, professional agent.
So, in a softer market, is it MORE important or LESS important to maintain contact and relationships?
Regardless of market conditions, to be successful, should you continuously MARKET YOURSELF? Why?
Because if you don't, someone else will. In fact, many others will. And in times like this, the term, "only the strong survive" doesn't have to be true. It's more like, "only the SMART will survive." It's not a matter of how much you do to market yourself as it is what you are doing.
This is a perfect time to review your marketing plan and determine if it is in need of some redirection or even a complete overhaul. You may or may not be aware, but ProminentAgent.com's "mantra," if you will, is to encourage agents to stand out from their competitors. Now, more than ever this is crucial. Afterall, agents and brokers are abundant, but sales are not.
Here is the Prominent Agent Marketing Formula to help you along...
Look at each marketing "item" separately and ask yourself the following questions:
1. How much does it cost me monthly or annually?
2. What kind of response am I getting?
3. Of the responses I get, how much business does it actually bring me?
Now compare your investment vs. your return (ROI)
1. How much is my average commission?
2. How many listings or sales do I need to break even from my investment?
3. Do I think it's likely I will be successful and achieve that number?
4. Is there any way I can leverage or offset my investment?
If the numbers don't add up, then it's time for a change.
At ProminentAgent.com we teach FIVE KEY ELEMENTS that produce the highest results. The more of the five that are included, the better your results will be in your marketing efforts.
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