I always like to read about other agents successes to see if I can learn anything, so I thought I would share a success I had today.
I just finished having an open house for the public on one of my listings in Hampshire Illinois. I usually have something open about once a month. For the last 4-5 open houses that I have had, I only had 1 or 2 parties come through, sometimes even none. To my amazement, today I had 11 parities come through! I even ran out of brochures for the last couple!
I did take a poll of where they came from and here are the results. 5 came from signs, 5 from a print ad, and 1 from realtor.com. This was very unusual. Maybe print advertising isn't dead. I usually get a few from signs, a few from the Internet and none from print ads. Today the weather was above freezing for the first time in a while, so I decided to run an ad at the last minute.
Even though I had 11 parties come through the home, no serious buyers. I guess people are just looking for something to do on a nice winter day. They were also all looking for a great deal-which this home is not. So I guess the moral of my story is that, open houses do attract lookers, some buyers, but mostly lookers. They are good to generate exposure for yourself as an agent, and maybe a listing or 2. If you have a good deal out there, it might be worth paying for a print ad in the newspaper. At least in the Chicago suburban market.
Please share your open house successes -I always like to get new Ideas.