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The day the MLS stood still...

By
Services for Real Estate Pros with Mana Investments

The beginning of the end for mls

The day the mls went public onto the internet was the day it changed itself forever. There used to be a day when you had to call a real estate agent to find out what's available because they had those special books that had all the listings. For me that book was a gold mine, an exclusive boys club which only licensed members had access to. The mls system back then was like its own private internet. And you could only view it when in the presence of licensed real estate agent.

However those days are gone. 72% of all people looking for a home now START with the internet. They do not need a "special agent" guiding them through the exclusive listing books. If they see something they like on the web, they have the option to call the listing agent directly.  The idea of an "exclusive buyer agency agreement" is virtually gone. And this is the interesting part. Along with the mls going online, is the rise of the for sale by owner market or fsbo. There has always been for sale by owner homes on the market. They would advertise their own home in local papers, put up their own sign, have their own open houses and sadly sold only 2% of the time. And this is what your "Older", trained real estate agent has been taught, the fsbo market is not a threat, not many properties are sold there, and for sale by owner prospects really do not know how to sell anyways,  But again, the internet changed that too. The internet is now the special book that anyone can view. The mls and for sale by owners exist online together for any prospective home buyer to view. Fsbo web companies now have signs ( just like licensed agents do), they now offer CMA, ( just like the mls...cuz its easy you can search the mls and find what is happening in your local market yourself), they have feature sheets, open houses, virtually all the things a licensed real estate agent has to offer....and the for sale by owner market now sells 18% of their listings ( no longer a paltry 2%) and growing as people become more savvy and  trained.  It is only a matter of time before the fsbo real estate market will be equal in sales to the mls by sheer volume of its new lisings. Young, internet savvy buyers and sellers, will flock more and more to "try" to sell or buy it themselves FIRST before resorting to the mls. This is the opportunity of a lifetime for real estate agents. They need to see this change coming and adapt or be left to rot with the idea of remembering the "good old days" of those exclusive books

MANA REAL ESTATE GROUP

Specializing in investments and for sale by owner ( fsbo) real estate in the  Barrie, Midland-Penetang, areas. Also for sale by owner in Orillia and Collingwood, Innisfil, Alliston, Owen Sound, Parry Sound, Muskoka, Gravenhurst,  Bracebridge, Honey Harbour, and Parry Sound areas

www.homesbyowner.com/barrie

http://www.manainvestments.com/

http://www.sixstepstosuccess.com/

http://www.georgianmgmt.com/

Comments(6)

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Vincent McKamy
Samson Properties - Fredericksburg, VA
Realtor Fredericksburg Virginia
I was never around when they had the books - But you have to look at the good points also.  You don't need to care any additional books around.  Have we not done this to ourselves?  Everyone of my listings is out there on about 20 websites for the world to see - I know I want as many people to view them as possible (with or without agents) I just want my houses to sell.  We are the ones that put that stuff out there.  Good luck.
Feb 24, 2008 09:33 PM
Joe Pruett
Investment Real Estate, LLC - Pembroke Pines, FL
Craig Proctor still seems to sell a few homes using the buyer agreement, right?  About 547 sides in 2004 I believe.
Feb 24, 2008 09:35 PM
Dennis Swartz
Full Circle Property Management - Columbus, OH
MBA, GRI...experience counts!
We did this to ourselves by trying to be exclusive and not let others in. Now we have to become even better at what we do, and yes, the commission will be lower in the future so you will have to make it up in volume.
Feb 24, 2008 09:37 PM
Mark Vosylius, Toronto, Ontario
Mana Investments - Barrie, ON

Joe: Ask Craig Proctor if his buyer agreements ( per total listings) is growing compared to 10 years ago? That is my point. The buyer agreements are virtually gone compared to what they used to be. The mls landscape is changing. We have to change with it.

Feb 24, 2008 10:17 PM
Joe Pruett
Investment Real Estate, LLC - Pembroke Pines, FL

Actually I've never spoken to Craig Proctor... he's out of the Toronto area.  He probably coaches a couple thousand students at a time and it's hard to get close.  But his whole program as it relates to buyers is to get them to sign an agreement.  I have no idea what his ratio of today vs yesteryear, but I don't disagree with you... no one down here in South Florida has ever signed a buyer agreement with me.   As far as changing goes, I've only been in residential real estate for less than four years, so I grew up online.

Feb 24, 2008 10:37 PM
Randy Landis
Living in the Pacific - Tupelo, MS
Life is Good in the Tropic Shade!

Just checking in on an old blog. How are things working out? The paradigm shift we began to experience in the early 2000's appears to have slowed up until the RE bubble burst. Now I believe it will gain more momentum than ever. I've been preparing. Visit The Consulting Times for some insight.

Mar 30, 2011 10:53 AM