Linda Brakeall's 7 Habits For Highly Effective Loan Officers

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Mortgage and Lending with Empire Loans

Linda Brakeall's 7 Habits For Highly Effective Loan Officers

 

 

 

  1. BE PROACTIVE! Don't wait for borrowers and Realtors to call you. When you are the call -ER you have the power. Even when you are delivering bad news. Catch 'em by surprise!
     
  2. BEGIN WITH THE END IN MIND. If you want the loan to close easily and happily, you have written explanations and a list of what is required and WHY, for the borrower to take home. You will leave nothing to chance.
     
  3. PUT FIRST THINGS FIRST. Spend the first two hours of every day prospecting for new business. Once you start trouble shooting, you may never get around to prospecting. What apps will you take next month? And what loan will close the month after that?
     
  4. THINK WIN / WIN. Your borrowers and your Realtors just want the loan to close and they want to know what is going on. Provide written status reports weekly. They'll be happy, your phone won't ring constantly. That's win /win!
     
  5. SEEK FIRST TO UNDERSTAND, THEN TO BE UNDER-STOOD. Do you remember how scared you were when you were buying your first house and the lender asked you 100,000 questions? It was awful! It still is. Be gentle to them and they will be gentle to you.
     
  6. SYNERGIZE. Think of the loan as a project for the team to win! The team includes your processor, underwriter, closer, borrower, Realtor and lawyer. Individually, you may have weak spots. As a team you are invincible!
     
  7. SHARPEN THE SAW. There is a direct correlation between the amount of time and money you spend on you and your career and your level of success! You probably won't learn a lot that is radically NEW, but that is not the purpose of reading books and going to seminars. The purpose is to help you access and USE the information you already know is to keep you stimulated, make you more productive and to make you some more money this year!

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