Barack obamaLast night I kept flipping back and forth between the Oscar Extravaganza, in its 80th year, and the Democratic debate between Senators Barack Obama and Hillary Clinton.

It occurred to me that as real estate professionals we are running for election every day.  The forces of competition result in us having to compete against other professionals every time we offer to help someone sell or buy a home.

According to the polls, those who watched the debate were more likely to vote for Senator Obama.

What are some of the keys to his growing appeal?  I noticed a few things that I’ll tuck away as “good learning”.

  1. Confident but not cocky
  2. Comfortable and relaxed
  3. Didn’t try too hard
  4. Spoke slowly and clearly
  5. Assertive but didn’t put down his opponent
  6. What you see is what you get
  7. Unruffled by competition and criticism
  8. Passionate but not emotional
  9. Doesn’t take himself too seriously
  10. Gracious and sincere

When facing a competitor in any arena, these are winning qualities to emulate.

What do you think? 

Comments (15)

Kenneth Cole
Weichert Realtors Appleseed Group, 2043 Richmond Ave. S.I.N.Y. 10314. office phone 718-698-9797, Appleseedhomes.com... - Staten Island, NY
NYS Licensed Real Estate Salesperson
Wow! Great insite.  Now if only we could do likewise.
Feb 25, 2008 02:53 PM
Cristal Drake
Prudential California Realty - Fullerton, CA
Realtor - Fullerton Real Estate
Great analogy.  I think you are right and I really liked the points that you observed.  Great to keep in mind!
Feb 25, 2008 02:57 PM
Ryan Hukill - Edmond
ShowMeOKC Real Estate Pros of KW Elite - Edmond, OK
Realtor, Team Lead
All great points, and all attributes we can use every day in our own businesses.  Great post, even if I'm not a fan of either.
Feb 25, 2008 03:02 PM
Harley Ramsey
Keller Williams - Chatsworth, CA
Chatsworth, CA Real Estate
Hi Hilary,  What a spot-on analysis.  I agree whole-heartedly and I will keep this in mind.  Thanks.  Cheers, Harley
Feb 25, 2008 03:03 PM
Jennifer Weaver
Houston, TX
Houston TX Real Estate

Hilary, :>) great points all! A fantastic reminder for what it takes to be a top producer.

Thank you,


Feb 25, 2008 03:04 PM
Eric Kodner
Wayzata Lakes Realty: Eric Kodner Sells Twin Cities Homes - Minnetonka, MN
Wayzata Lakes Realty: Twin Cities, Madeline Island
Something that debaters don't always do..be yourself.  Consumers can often spot someone who is too "prepared" or smooth.  Another important ability is to be able to think on your feet.  You often have to deal with whatever they toss at you on a moment's notice.  I suppose that falls under the category of being "unruffled".
Feb 25, 2008 03:16 PM
Wayne & Hilary Shantz
Thanks for all the good points.  I am going to a listing appointment in a couple of days. here's another one that Mr Obama seems to exude;  "Act as if you've already won."
Feb 25, 2008 03:19 PM
Richard Parr
ADT Security Services - Slidell, LA
Home Security Specialist - Greater New Orleans, Louisiana
Excellent list of traits!  I think the most successful people in the world have these same traits.  Personally, I  need to focus on number 9. 
Feb 25, 2008 03:22 PM
Ruthmarie Hicks
Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605 - White Plains, NY
What  a great analogy and so true.  Obama is doing well because he is all of those things and Hillary often looks "staged."  You don't  want to look like a trained monkey giving a listing presentation. 
Feb 25, 2008 03:27 PM
Wayne & Hilary Shantz

So true.  I think the more comfortable you are in your own skin, the better you come across.

People in real estate and in politics make decisions based on trust and rapport, more than being "impressed".

Also good to see that experience is not always the winning card!  Keep the insights coming folks, we may win a few more elections if we learn the keys to winning the hearts and minds of customers.

Feb 25, 2008 03:34 PM
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy
Obama is an amazing speaker.  He seems to come from the best of preachers school of speaking.  I wish he had accomplishments to back up that incredible stage persona, but ANYONE can learn from his ability to rouse a crowd. 
Feb 25, 2008 03:43 PM
Kay Perry
Kay Perry, Broker - College Station, TX
It is very unfortunate that people are voting for Obama for our country.  IF he doesn't take himself seriously, that is not a good trait. He scares me to death.And as far as him being himself.  Well I don't think so.  We have NO idea who he really is.  I vote against Obama.  God bless America...we will certainly need it if Obama is our president.
Feb 25, 2008 09:42 PM
Wayne & Hilary Shantz

By the way, I am not necessarily endorsing Mr. Obama for president or supporting his views on issues.  Just noticed how someone could come from relative obscurity to becoming a strong contender and what causes people to trust and want to "go with" someone in spite of them being a newcomer, with less of a track record .

I often feel like this is my challenge in the real estate arena (3 years in the business) versus some of the more established players, 

Keep on sharing your views! 

Feb 25, 2008 11:38 PM
Isabel Gomes
Gomes Design - London, ON
Interior Decorator, Stager - London, Ont
Hilary you have hit it bang on.  those are his qualities and the qualitiies of those who are successfull.
Feb 26, 2008 01:53 PM
Alex Charfen
Charfen Institute - Austin, TX
Great post, I could not agree more.
Mar 22, 2008 06:01 AM