So Many Certifications to choose from?

By
Real Estate Agent with John L. Scott Real Estate

The news paper called me on Monday...in preparing an article about our Multi Listing Service adding 3 green certifications to our listing paper work. True story! A serious and eventful mile stone in our communities' history of going green. The certifications will be Energy Star, Earth Advantage and LEED-H and for commercial. It is a beginning and adds credibility to the effort to get the information out about the incentives for building green and sustainable homes.

 During the interview the writer asked about the certification programs and as I explained them he suggested they were to confusing and there were to many for a builder to choose from. He wouldn't know what to do! 

 That is when it all came together for me.

My adrenaline perked up a bit and I fired back, "what does a contractor do when they choose a truck? When we wade into the arena of the innumerable, countless numbers of vehicles to choose from it can be overwhelming. If one is analytical the least bit there is more frustration ahead as the choices are mulled over. What kind of gas mileage does it get? Is it safe? Will it handle a load? Does it corner well? What does Consumer Reports have to say about this model over that model? There are cars and trucks for nearly every personality it seems. Do we all get confused? Some folks do their due diligence when buying a vehicle others might only go on referral. I like Chevy Trucks because my Grandpa and Dad drove Chevy's and I believe they are a better choice. Now choices are mounting for alternative fuel vehicles."                                          

So, to drive the point home (a pun)When a Builder comes into the good fortune of building a green, high performance home for a client he had better do his due diligence and become an expert in the various choices of the certification programs. He should be well versed in the options from Energy Star, Earth Advantage, LEED-H or our State of Oregons' new High Performance Home program and the NAHB's new program as well. How else to serve his customer?

There are various certification programs across the country and more coming I am sure. Well over 80 the last I read up on them. But they are some what regional. One certification is "Build Green Colorado" for example.

Over time some will emerge as the leaders with credibility due to their incentives and features. It will all work out and prove to be less confusing then choosing a car to drive.

Posted by

Dons SIgnature

Comments (4)

Mary McGraw
GLREA - Rockford, MI
2015: Solar Energy Is Still A Simple Machine!

Hi Don, You have written a very interesting post. What I have found is there are several "levels" of building green. You say, "Over time some will emerge as the leaders with credibility due to their incentives and features. It will all work out and prove to be less confusing then choosing a car to drive."

This is undeniably true. I am very happy to embrace anyone in the industry who is striving for any degree of green. I also see many programs such as "energy star" as entry level. There are many professionals who are building to greater degrees of "green," and there are those who are building awesome homes without certification. Third party certification gives a tremendous amount of credibility. After all, isn't that what college/university degrees are all about? Yet, we have all read about the entrepreneur who has amassed a fortune without formal education. 

I defer to what you say again, it is an important statement, "Over time some will emerge as the leaders with credibility due to their incentives and features. It will all work out and prove to be less confusing then choosing a car to drive." And no, I am not stuttering...just repeating an important point!!!

Feb 25, 2008 04:40 PM
Don McCoy
John L. Scott Real Estate - Medford, OR
Southern Oregon EcoBroker for John L. Scott R E

Hi Mary, You make a great analogy between college degrees and home certification for credibility.

I am with you in regards to the various "Shades of Green" to choose from. People will embrace some, or most, or all of it and it is all good!

Feb 27, 2008 05:02 AM
Mary McGraw
GLREA - Rockford, MI
2015: Solar Energy Is Still A Simple Machine!
Don - I like you attitude and the fact that you were patient enough to explain with a good analogy to the media. This is where so many get their information so it is imperative we convey the proper message! Keep leading others down the green pathway!
Feb 27, 2008 09:26 AM
Don McCoy
John L. Scott Real Estate - Medford, OR
Southern Oregon EcoBroker for John L. Scott R E
THanks Mary...I appreciate your encouragement. Little by little we are making ground.
Feb 28, 2008 01:16 PM