Absolutely incredible and life changing. I went to a speech today by Seth Godin. He is one of the greatest marketing minds in our lifetime. Amazing because I learned a new concept that will take me out of the real estate business and into the business of making lives better and it will give you the opportunity to join me in the process.
What was so life changing was the concept of building your business on a story and not just a service. Having clients buy into your purpose rather than just your product. Hallelujah for me. What a joy and relief. What a freedom this is already bringing me.
The lord gave me a slogan for our business almost a year ago "making lives better". This new concept finally brings it into practical perspective and now the ideas won't stop flowing through my heart. Our clients will be so excited to be a part the mission.
We can commit a large portion of our fees to specific people in need. Imagine our clients and us putting a new leg on a child amputee, keeping an abandoned mother from eviction, funding the adoption of a lonely, child, supporting a missionary, the list is endless and the opportunities abundant. This won't be a cost to our clients because it will come out of our fees. It will be our business paying the tab but the client is a part of it because their move is what paid our fee and so now when our clients move it will directly change a life for the better. Even people who refer a client to us will have had a direct affect on a life because they started the ball rolling on that sale and the money that will be used to impact a life.
We can make a difference. Yes, we, as in you and us. We can all be on the team. E.Team.... E is for everyone.
I can picture a thank you banquet every year where we bring our clients and the lives they have helped to dramatically improve and having a great celebration. We would have everyone there that bought or sold a home with us that year and we could even invite people that are considering selling or buying any real estate so that they see what their move can do to change a life. Maybe a buyer or seller would even become a first time giver through completing their purchase with our team. Which would be fantastic since I believe a first time giver usualy becomes a lifetime giver because it is so rewarding.
Beyond that, I can see us teaching small business start ups how to succeed and become givers. I can see us providing career opportunities to change the financial future of entire families and the successive generations.
Praise the Lord! I can finally see a glimpse of how I and yes we, can make a difference and bring Him abundant glory for all He has done.
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