Easiest, Fastest and Cheapest way to generate business

Real Estate Agent with Everest Realty Group

Monday - Choose a home that shows well.  

Tuesday - Make flyers, look up and print comparable actives in the neighborhood

Wednesday - knock on 100 doors around the neighborhood inviting the neighbors and their friends to the open house on Saturday.  Give the sellers their open house checklist, their homework before the open house.

Friday - Call your database and current leads and invite them to the open house.  Put out 15 to 20 signs and put a sign rider on the sign in front of the house that announces the open house on Saturday.

Saturday - Arrive early, take care of any details to make the house show and smell good.  Use F.O.R.D. to establish rapport quickly.  Positive attitude, energy, enthusiasm and contribution.  Ask for business.  

Sunday - hand write thank you notes to all attendees and the seller.  

Do you want to triple your results?  On Monday choose three homes and on Saturday do two open houses and Sunday do one. 

To play at the highest level we have to do all types of marketing, get into relationship with a lot of people, master our scripts and dialogues.  Huge producers set great examples, ask them if they do open houses.  Obviously there is so much more to open houses than this short outline.  I am happy to help anyone with dialogues and guest register and checklists if you need it.  

Comments (3)

Delaware Junk Removal Residential And Commercial Hauling Clean Outs
Delaware Junk Removal 302-530-9186 - Wilmington, DE
Whole House Clean Outs, Basements, Garages, Attics
That is great stuff, I love the flyer idea, its the best reason to have a open house!
Feb 26, 2008 10:47 AM
Monica Bourgeau
Portland, OR
Business Coaching
Great suggestions, we'd love your ideas for dialogues and guest registers.
Feb 26, 2008 10:48 AM
Lorraine or Loretta Kratz
Crescent Moon Realty, Inc. & Land N Sea Auctions. - San Marcos, CA
Certified Negotiation Consultants


Great suggestions. What does F.O.R.D. stand for? Also, how to you get prospects to sign the guest register. Many times I ask but the person indicates that they are not interested. How do you handle when a prospect tells you that they are working with an agent?

I agree that a lot of effort needs to be put into lead generation, for a Open House.

Feb 26, 2008 11:10 AM