Monday - Choose a home that shows well.
Tuesday - Make flyers, look up and print comparable actives in the neighborhood
Wednesday - knock on 100 doors around the neighborhood inviting the neighbors and their friends to the open house on Saturday. Give the sellers their open house checklist, their homework before the open house.
Friday - Call your database and current leads and invite them to the open house. Put out 15 to 20 signs and put a sign rider on the sign in front of the house that announces the open house on Saturday.
Saturday - Arrive early, take care of any details to make the house show and smell good. Use F.O.R.D. to establish rapport quickly. Positive attitude, energy, enthusiasm and contribution. Ask for business.
Sunday - hand write thank you notes to all attendees and the seller.
Do you want to triple your results? On Monday choose three homes and on Saturday do two open houses and Sunday do one.
To play at the highest level we have to do all types of marketing, get into relationship with a lot of people, master our scripts and dialogues. Huge producers set great examples, ask them if they do open houses. Obviously there is so much more to open houses than this short outline. I am happy to help anyone with dialogues and guest register and checklists if you need it.
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